Dentsu Aegis Network invests in creative agency Mangham Gaxiola expanding the mcgarrybowen brand into Singapore led by Mangham + Gaxiola

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Mangham Gaxiola to join mcgarrybowen through Dentsu Aegis Network Investment.jpgDentsu Aegis Network has invested in creative agency Mangham Gaxiola to expand the mcgarrybowen brand into Singapore, becoming manghamgaxiola mcgarrybowen – a Dentsu Aegis Network Company.  

Founded in 2012, the agency is headed by two of Asia’s most successful agency leaders: Stephen Mangham, former Group Chairman of Ogilvy Singapore and Robert Gaxiola, an award-winning ECD with accolades spanning Cannes Lions and D&AD. The agency also rose to service international and local brands such as Nivea, Samsung, Subaru, and CIMB Bank in just three years.

In welcoming manghamgaxiola mcgarrybowen, Dick van Motman, Chairman and CEO of Dentsu Aegis Network Southeast Asia, said, “Singapore has developed into a truly regional hub where an increasing number of headquarters are being set up by blue chip multinationals. The presence of two world-class, creative agencies like manghamgaxiola mcgarrybowen and Dentsu will expand our creative offering, building on our commitment and footprint in Singapore and across Southeast Asia.”  

Mcgarrybowen Founder, Global Chairman and Chief Creative Officer, Gordon Bowen commented, “Manghamgaxiola has proven its ability to succeed on many of the shared values and founding principles as mcgarrybowen. I greatly admire Stephen and Robert for their strong vision in leading an agency backed by creative prowess, top-notch industry talent, and a challenger-born, steadfast approach to creating transformative business outcomes for their clients.”

Mangham added, “Now we can bring our clients not only a partnership with a vision, but the solid backing of one of the strongest networks in Asia. This includes a network of media planning, strategic planning, digital solutions, and creative distribution.”

Mangham and Gaxiola will continue to lead the new agency as joint managing partners of manghamgaxiola mcgarrybowen – a Dentsu Aegis Network Company, working closely with Bowen and will be part of the Dentsu Aegis Network Singapore leadership group.

Photo caption: (L-R) Yu Lin Loh, Account Director manghamgaxiola mcgarrybowen; Rosalynn Tay, CEO Dentsu Aegis Network Singapore; Robert Gaxiola, Executive Creative Director & Principle Partner manghamgaxiola mcgarrybowen; Stephen Mangham, CEO & Principle Partner manghamgaxiola mcgarrybowen; Dick van Motman, Chairman & CEO Dentsu Aegis Network Southeast Asia.