DDB Mudra Group elevates Sameer Mehta to the role of President at TracyLocke India
DDB Mudra Group has promoted Sameer Mehta to the post of President TracyLocke India. TracyLocke is the DDB Mudra Group’s Shopper Marketing, Field Marketing and Retail Solutions agency. In his new role, Mehta will report to Madhukar Kamath, Group CEO & MD, DDB Mudra Group.
Mehta (pictured) has been a part of the DDB Mudra Group since 2005 and has been instrumental in setting up and growing the Field Marketing, Retail Solutions and Shopper Marketing services for the group. Over the past decade, he has led the business transformation of this agency to offer the entire spectrum of these services under one roof. With 17 years of experience in this field, Mehta has knowledge and experience in helping businesses grow through interventions at the point of purchase and this has been utilized extensively for brands like Samsung, Motorola, Hindustan Unilever, Marico, Panasonic, Sony, Spice, Canon, Ricoh, Castrol, Nerolac, LG and TVS.
Post the Mudra Group’s acquisition by Omnicom, Mehta has been a part of the team that has been entrusted to build the TracyLocke brand in India.
Quoting on his appointment Mehta said, “I look forward to this opportunity as we imbibe the TracyLocke philosophy of ‘Buy Design’ in our day to day work. We believe in putting intent and purpose behind every activity that leads a customer to buy a brand. This principle helps us design experiences that turn shoppers into believers. We are seeing this being practiced by TracyLocke in the US with Pepsico, where they deliver cutting edged brand experiences. The global win of the SC Johnson business will also give us an opportunity in India to collaborate with other markets. Truly a lot to look forward to for us in TracyLocke India.”
Kamath (pictured left) added, “Since we announced the leadership restructure at DDB MudraMax earlier this year, I have been working very closely with Sameer. This has reaffirmed the belief that I always had in TracyLocke India’s capabilities to become one of the flagship businesses of the DDB Mudra Group. I am excited about the potential that we have to deliver technology led solutions in this space with Sameer at the forefront. He has a core team that has helped him grow this business and I am sure will continue to do so. I congratulate him on this well-deserved elevation within the group and look forward to working closely with him.”