DD8 + Fat Belly Pictures enter Indonesia with new tvc for McCann Worldgroup + Smartfren Telecom
In its first endeavor into the Indonesian market, Australia and Singapore-based creative company DD8 were asked by Fat Belly Pictures’ executive producers, Ambi Fauri and Rori Syarif, to pitch for a TVC for the latest Andromax 4G LTE for McCann Worldgroup Indonesia and Smartfren Telecom.
The working process was smooth with the company working closely with Fat Belly, McCann Worldwide Group Indonesia as well as the clients from Smartfren. The agency’s campaign positions the new smart phone as “the premium product” in this fast-growing Asian market, so DD8 responded with a high-energy, design-led execution that is colourful, fast-paced and
visually engaging.
Ambi Fauri said, “DD8 got the design direction right from day one, and any feedback turnaround was delivered quickly. We highly appreciate their creativity and professionalism. With such a great team, working with them was truly an enjoyable experience. We are looking to do more projects with them in the future.”
DD8 Managing Director Adam Duncombe added, “We are excited to bring DD8’s creativity to Indonesia and especially working with such a fantastic group of people in Fat Belly, McCann and Smartfren all of whom we’ve developed close relationships with through this process. We really want to be a part of the progressive and thriving creative world of Indonesia and we’re extremely happy with the outcome of this project.”
Credits –
Creative Director: M.R. Khadafi, McCann Worldgroup Indonesia
Art Director: Anang Fajar Alam
Account Director: M. Iqbal
Head of AV: Joyce Ann
Production Company: Fat Belly Pictures
Executive Director’s: Ambi Fauri & Rori Syarif
Post Production + VFX: DD8
Creative Director: Jeremy Hancock
Senior Producer: Velly Sinay
Producer/Production Manager: Marlina Al-Johary
Chief Brand Officer, Smartfren: Roberto Saputra
Branding & Merchandising Manager: Dedy Darmansyah