ADK Japan collaborates with Creators Match to launch “Absolute one” – a service to concurrently realize the best suited web creative and AB test

ADK Tokyo has announced that it will start offering cloud service-based “Absolute one” (*1) in August, which allows for finding out the highest response site at a lower cost from many websites.

In a world where consumer behaviors are closely intertwined with digital, a creative website production that achieves high response is becoming a significant challenge for companies. However, it is always a lengthy and costly task to repeat tests and build the best suited creative, leading to heavy operational workloads. It has also been a demanding task for advertising agencies to offer the most appropriate solutions to clients within a limited budget.

“Absolute one” has successfully unified a production order and AB test (*2), networking small but highly-creative and technical website production firms scattered nationwide with the use of cloud. This allows for finding a site with the best user acquisition efficiency from many websites, even within a limited budget, smaller than 1.0 million yen. “Absolute one” will become available in August as a closed service, then be widely released by the end of the year.

Some 100 production firms have confirmed to join the network at the onset of the service. Collaborating with Creators Match Ltd, which partners with approximately 200 production firms at home and abroad, creating 1,500-2,000 ad creatives per month, ADK are allowed to use its creative network and production support system called “AdFlow”, which help meet clients and agencies’ needs of its introduction.

*1 “ABsolute one”: It matches an ordering party of an advertisement and a creator, and offers a one-stop service including ordering, production, delivery of ad content. Now a patent is being applied for. It was developed by Growth Hack Planning Department, Digital Business Division, ADK. The name “Absolute one” was coined by interweaving AB test, the best suited solution and a word “absolute”.

*2 ABtest: A test to compare users’ reactions using several web pages.