Victor Manggunio returns to Leo Burnett to take over creative leadership as CCO of Shanghai, Beijing and Guangzhou offices across China
Leo Burnett China has appointed Victor Manggunio as Chief Creative Officer. This appointment marks a return to Leo Burnett for Manggunio, who previously spent ten years at the network’s Hong Kong office. In his new role, Manggunio (pictured left) will be based out of Shanghai and has been tasked with the creative leadership of Leo Burnett offices in China across Shanghai, Beijing and Guangzhou.
Prior to joining Leo Burnett China, he ran his own digital and film production company and directed commercials broadcasted in both traditional and digital platforms across Asia.
Speaking about Manggunio’s appointment, Danny Mok, CEO of Leo Burnett China said, “One of my top priorities since coming on board has been focused on building a strong management team for Leo Burnett China. Victor’s appointment completes the puzzle for our ‘China Leadership Team’, setting a strong foundation for our ambition to transform Leo Burnett into a leading creative force in China that delivers value for our clients’ businesses.”
Continued Mok, “In my 10 years of knowing Victor and having worked closely with him previously, beyond his brilliant creative reputation, he is also a well-regarded leader who has groomed and nurtured many creative talents under his wings. At Leo Burnett, we believe that ‘we are only as good as our people’, this is a quality which is of great importance to me as we
embark on this new chapter for the agency.”
The announcement of Manggunio’s appointment came on the back of several other key
appointments at Leo Burnett China including Sharon Chen, chief strategy officer (China), Rocky Hao, head of creative (Shanghai) and Christopher Annen, creative director (Shanghai).
With over 20 years of experience in the creative industries, Manggunio is well-versed in the art of using creativity to create solutions for brands. A Canadian Chinese who was born in Hong Kong, he worked across Hong Kong and Malaysia where he gained international exposure working with an extensive list of MNC client marketers across multiple industries.
As lead creative across various major advertising players, he inspired and distilled quality ideas for the massive portfolio of clients he partnered. His wealth of experience cuts across industries, boasting clients such as McDonald’s, AIA, Heineken, Coca-Cola, Fanta, Hennessy, General Motors, United Airlines, Vietnam Airlines, Australian Tourism Commission, Grand Hyatt, Four Seasons Hotels, Swire Properties, Visa, MasterCard, Standard Chartered Bank, Chow Sang Sang Jewellery, IKEA, NTT Communications, Fed-Ex and many more.
The combination of creating a good story and bringing it to life then comes to a natural resolution with his directing career. Equipped with upstream and downstream thinking, he brings to the table a greater level of understanding in crafting the work.