Phibious Vietnam wins Techcombank business

In a multi-agency pitch for creative duties of Techcombank, Phibious Vietnam emerged on top to win the business.

Commenting on the win Van Anh, Director of Marketing, Techcombank, said, “We loved Phibious’ thinking on disrupting the category, along with some sharp and relevant consumer insights, matched with great creative execution. In them, we saw a team with a vision for our brand, and felt confident awarding them with the business.”

Mervyn Cheo, Group CEO and MD, Phibious Vietnam, said, “We see tremendous potential in our partnership with Techcombank. They have an ambitious vision for their brand, which resonates with ours, and we feel we will be able to develop effective and performance oriented work on the brand.”

To this, Anish Daryani, General Manager and Director of Integration, Phibious Vietnam, added, “Techcombank is a challenger brand, and that fits perfectly with the ideology of Phibious, which is also a challenger brand in the industry. Our team is excited with the brand building opportunity Techcombank provides, and we’re confident to lead this partnership into a success story for Techcombank.”