Ogilvy & Mather Japan hires Abi Sekimitsu out of Reuters News Agency for content director role

Ogilvy & Mather Japan has appointed Abi Sekimitsu as Content Director of OgilvyOne K.K.

Working alongside Todd Krugman, President, Ogilvy & Mather Japan, Sekimitsu (left) will be responsible for leading content strategies for clients across all Ogilvy disciplines, and driving transformation for brands and companies.

Prior to joining Ogilvy, Sekimitsu was a journalist and editor at Reuters for 25 years. She set up Reuters’s newsroom in Bangalore, India, a pioneering initiative that enabled Reuters to produce its news content offshore.Sekimitsu then went on to serve as Japan bureau chief, the first Japanese and first female to be appointed that role in Reuters’ 160-year history. She was also Managing Editor at Microsoft, responsible for the Japanese digital content on the website, news app and smartphone.

Commenting on Sekimitsu’s appointment, Todd Krugman, President, Ogilvy & Mather Japan said, “We are thrilled that Abi is joining the Ogilvy team as Content Director. This appointment demonstrates our long-term commitment to accelerate content solution with speed and effectiveness services. Abi is well-qualified for this role; her knowledge of content marketing combined with her experience as a journalist and PR professional will bring tangible value to our client at this pivotal time. We’re eager for clients across Ogilvy disciplines to benefit from her expertise which will help them to further grow their brands and ensure they stay at the forefront of their fields.”

Sekimitsu commented, “I am delighted to join the Ogilvy Japan team and help clients explore new ways in which to tell their brand stories. Japan has a culture of creating rich content and a discerning audience – fertile ground for companies looking to revolutionise the way they engage with existing and potential customers. I’m looking forward to this new challenge.”