Four Asian agencies make it through to the metal round in Product Design at Cannes Lions

23 entries overall have been shortlisted from the 280 entered into the Cannes Lions Product Design category.

Asia went through to the next stage with 5 entries shortlisted.

Japan has three shortlists – one each to Hakuhodo Tokyo (Issue + Design Write More), Hakuhodo Kettle Tokyo (University of Tskukuba’s Special Needs School) and Dentsu Tokyo (Softbank Mobile Corp Pepper). China and Singapore have one entry each. DDB ChIna for Volkswagen and Grey Group Singapore for Talwar Bindi.

VIEW THE PRODUCT DESIGN SHORTLIST: Product Design Shortlist.xls