DDB Group HK searches for future Bernbachs in inaugural summer programme in Hong Kong

DDB Group Hong Kong has kicked off its inaugural 2015 Future Bernbachs Hong Kong summer programme. The agency officially opens its doors for selected students from 24 July to 21 August for a five-week programme designed to help future ad men and women explore their interest in the industry and give them an opportunity to put their creativity to use. Applications are open until 19 June 2015 and interviews will be carried out until 10 July.

“Bill Bernbach is one of DDB’s three founders and a true legend in the advertising industry. We call our student ‘Future Bernbachs’ as an extension of our hopes and aspirations for them. DDB believes in creativity and humanity. We see people as the greatest asset for a creative enterprise. That’s why we are focused on nurturing young talent for the creative industry of tomorrow, because that is where the next big idea will come from,” said Clifford Ng, Executive Creative Director of DDB Group Hong Kong.

Ng added, “The advertising industry is one that carries certain responsibility, in that it has potential to directly affect society. Bill Bernbach once said, ‘All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.’ We hope our students will learn to internalise this philosophy during their month-long stay with us, and strive to use what they learn at DDB to help make a difference in the world.”

Under the guidance of senior staff, students will work towards a mock client campaign in Hong Kong, including planning and executing each stage of the project for a holistic view of how advertising works behind the scenes. Through the project, students will gain valuable experience in research, strategy development, creative output and project management skills.

Irene Tsui, General Manager of DDB Group Hong Kong said, “The Future Bernbachs Hong Kong summer programme is an extension of DDB’s pledge to bridge the gap between textbook theories and real-world applications, giving budding industry players the springboard they’ve been waiting for.”

Applicants can send their CV and application form to FutureBernbachs@hk.ddb.com by 19 June 2015. Successful applicants will be contacted for interviews and confirmation of eligibility.

Further information is available on the Future Bernbachs Hong Kong’s Facebook page