Comzone launches the fun loving side of Cambodia Beer with new spot “Bottle Band”

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Cam Beer.jpgCambodia Beer has launched an integrated campaign to position the local beer brand as the World of fun, through ComZone.

The campaign is a unique transformation creating a new culture of consumers and showing a new trend of the Cambodia life style on how to transform themselves to more fun in the real beer world market. With the position of the world of fun, the campaign message that bring out is “Let your feelings play”.

Jessica Lim, MD/Strategy Director of ComZone said, “The TVC campaign captured the fun-side-of-life across all the consumers that becoming the unique and catchy tune created especially for this campaign was actually made with the use of real bottles. But bottle whistling is just a tip of the iceberg. Our message is bigger – with “Cambodia beer” you will never be bored. There’s a lot of fun inside this brand still to be discovered by Cambodians. And we will help them in this during the upcoming campaign’s roll-out”.

Cam Beer 2.jpgLundy So, CEO/ECD of ComZone added, “We are grateful to our client for sharing this inspiration with us. This campaign is a new way of talking to consumer in Cambodia. We are calling them not to consume, but to play with the brand, which is a next level of communication. The idea of campaign is simple yet highly engaging, we believe Cambodians will love it.”

Cam Beer 3.jpgThe campaign consists of newspaper ads, Magazines, Digital-Social Media spot in both Khmer and English, out-of-home (translation: Let your feelings play!) and the campaign also includes outlet branding and activation flashmop both in Phnom Penh and provinces that targeting young Cambodians across the country.

Credits –

Planning and Strategy Director: Jessica Lim

Group Head of Account Service Director: Jessica Lim

Executive Creative Director: Lundy So

Associate Creative Director: Kostiantyn Kovalchuk

Copywriters: Kostiantyn Kovalchuk, Phearun Sreng

Art Director: Seyhak Seangsok

Senior Graphic Designer: Visal Sreypeou

Graphic Designer: Sika Sok

Visualizer: Sokhear Seng

Production house: Filmzone Cambodia

Films Production Manager: Vises Sok

Director: Peter Aquilina

Producer: Channipa Raya

Supported Editor: Sochan Korn

Supported Editor: Sokleng Ly

Post Production House: Digipost Vietnam

Event and Activation – Operation Manager: Vises Sok

Event and Activation – Account Supervisor: Chamroeun Hay

Event and Activation – Account Supervisor: Rivorn Chin

Event and Activation – Senior Supervisor:  Chandeth  Pheak

Event and Activation – Supervisor: Phirun Houn

Event and Activation – Production Executive: Chan Bonat

Event and Activation – Production Co-ordinator: Sunhour Suy