Cannes spotlight: View Grey Group’s Grand Prix winning campaigns for Volvo from the Direct, Promo & Activation and Design Lions
Grey has had an amazing time of it in Cannes this year. In fact the whole network, including Asia, has been contributing and surprising many in Cannes with their great performances.
So far Grey has won 3 Grand Prix awards.
Volvo’s “Interception” campaign, which also won a Gold Lion, won the Direct Lions Grand Prix for Grey New York.
During the Superbowl Volvo ambushed the competition with their “Interception campaign”. It was called the Greatest Interception Ever. During the Superbowl Volvo’s commercials gave people the chance to win a Volvo XC60 for a loved one by tweeting their name to Volvo during any car commercial.
Volvo also has won 2 other Grand Prix awards – in the Promo & Activation category and the Design category – for “Life Paint’ via Grey London.
“Life Paint” is a unique reflective spray, invisible by day, visible by night. It’s designed to turn everyday items into high-visibility safety equipment. A promotion aimed at the cycling community and activated through London’s most influential bike shops. Reinforcing Volvo’s belief: the best way to survive a crash, is to avoid a crash.