Cannes spotlight: View the Grand Prix winning work from the Press Lions + Outdoor Lions

buenos_aires_bike_Baby.jpgApple_WorldGallery.jpgThe 2015 Cannes Press Lions Grand Prix was awarded to The Community/La Comunidad Miami for their "City of Buenos Aires Public Bike System" "Dog", "Baby", Squirrel" and "Moths" campaign.

Jury President Pablo del Campo, Worldwide Creative Director, Saatchi & Saatchi, Argentina said that the jury had seen many entries which had "brought light" to the category, but the Grand Prix stood out for its freshness, originality and, ultimately, creative bravery.

"There were other great ideas that we loved, but we thought that this one was the most challenging and farthest away from the comfort zone."

TBWA/Media Arts Lab Los Angeles claimed the Grand Prix for the "World Gallery" iPhone 6 integrated campaign, described by jury president Juan Carlos Ortiz, president & CEO of DDB, as a ground-breaking blend of innovation and simplicity-of-thought that made the jury's choice easy. Says Ortiz: "We didn't choose the Grand Prix - the Grand Prix chose us."

VIEW THE iPHONE CONCEPT
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buenos_aires_bike_Squirel.jpgbuenos_aires_bike_Moths.jpg

8 Comments

Real CD said:

Now this is what I call keeping it REAL!

I touched my pickle said:

Says Ortiz: "We didn't choose the Grand Prix - the Grand Prix chose us."

LOL....then why do we need judges? The only good thing I can say about the iphone campaign is that it is not a scam....can an iphone take pictures like that...not without screwing on some expensive accesory...Im pretty sure of that.

This has been the worse judged Cannes in a long time...entries that would struggle to make a shortlist are beng given a grand pix and praised like they are immortal ideas...please guys do not let juniors get the idea that this is the highest form of creativity.

Come on! said:

@ real CD

What's not to like about the iPhone campaign? Large scale and real enough for any real CD that I know.

Also La Communidad are a great agency doing great work. I think this campaign is the best of the lot.

Do you not agree @real CD?

Incoherent Pickle said:


That La Comunidad Miami "City of Buenos Aires Public Bike System" "Dog", "Baby", Squirrel" and "Moths" campaign is absolutely shite.

"I touched my pickle"'s comments are also shite, and make no sense. Try English lessons, pal. You need them, badly. And learn to spell "accessory". Were you pickled when you typed your comment?

TBWA Backslash, you win I guess. At least it's real, on-brand and relevant, and no, I've never worked at TBWA Backslash, nor do I ever want to.

Post Judice said:

Terribly judged.... both print and outdoor.

Please tell me what is so groundbreaking abt the biking ad (that is one of the hallmarks of a deserving grand prix entry)....on other years it would struggled to even make bronze.

The iphone campaign breaks no new ground in outdoor either....its just a cleanly executed strategy (if a little unbelievable)...i wont be holding my breath for it at the Effies.

The ipad print ad from a couple years back....now THAT was a Grand Prix worthy entry.

Sameet said:

Looks like we're back in 2008!

Red Alert said:

CB needs to do an investigation into why the judging was so poor across every category this year. Was there just a lack of good work and so the juries decided that they had to reward aomething...anything??

Certainly looks like that in many categories....I miss the days of the Guardian's 3 little pigs and Canal Plus.....waaaaaahhhhhh!

Not a vintage year said:

If Hollywood judged like this year's Cannes, Fast & Furious would get the Oscar for Best Picture.
What happened to raising the bar?

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