Cannes Press Lions sees Asia awarded 5 Silver + 8 Bronze: Silver to McCann Mumbai, BBDO Bangkok, O&M Bangkok, Grey Mumbai
In the Cannes Lions Press competition, awarded tonight at the Festival’s first awards presentation, Asia has walked away with 5 Silver Lions and 7 Bronze Lions.
India and Thailand were the region’s only Silver Lion winners with McCann Worldgroup Mumbai winning 2 Silver Lions for their Gastrina “Dabur” and Dish TV “Essel Group” campaigns. Grey Worldwide Mumbai (DHL Hands), Ogilvy & Mather Bangkok (Audio Gear) and BBDO Proximity Bangkok (Thai AirAsia) also won Silver Lions.
Lowe Indonesia and Y&R Shanghai both won two Bronze Lions and singles went to Taproot Dentsu Mumbai, IPG Bangkok, DDB Singapore and Publicis China.
The Outdoor Grand Prix was awarded to The Community/La Comunidad Miami for their “City of Buenos Aires Public Bike System” “Dog”, “Baby”, Squirrel” and “Moths” campaign (see pic right of the Press Grand Prix presented to Community’s Jose Molla).
Finally, in Press there were 79 Lions were awarded from 4,470 entries. “Dog”, “Baby”, Squirrel” and “Moths”, a campaign for the City of Buenos Aires by The Community/La Communidad Miami, triumphed.
Jury President Pablo del Campo, Worldwide Creative Director, Saatchi & Saatchi, Argentina said that the jury had seen many entries which had “brought light” to the category, but the Grand Prix stood out for its freshness, originality and, ultimately, creative bravery. “There were other great ideas that we loved, but we thought that this one was the most challenging and farthest away from the comfort zone.”
VIEW THE OUTDOOR WINNER LIST: Press Winners.xls
INDIA
SILVER LION CAMPAIGN
DABUR
GASTRINA
McCANN WORLDGROUP INDIA Mumbai
SILVER LION CAMPAIGN
ESSEL GROUP
DISH TV
McCANN WORLDGROUP INDIA Mumbai
SILVER LION CAMPAIGN
DHL HANDS
DHL EXPRESS COURIER SERVICES
GREY WORLDWIDE INDIA Mumbai
BRONZE LION
PIMP
BENNETT COLEMAN
MUMBAI MIRROR
TAPROOT DENTSU Mumbai
THAILAND
SILVER LION CAMPAIGN
CKGADGET
AUDIOGEAR
OGILVY & MATHER Bangkok
SILVER LION CAMPAIGN
THAI AIRASIA (pictured)
THAI AIR ASIA DOMESTIC CAMPAIGN
BBDO PROXIMITY THAILAND Bangkok
BRONZE LION CAMPAIGN
TIPCOF&B CO.
TEA PLUS
IPG ADVERTISING Bangkok
INDONESIA
BRONZE LION CAMPAIGN
UNILEVER INDONESIA
PUREIT
LOWE INDONESIA Jakarta
BRONZE LION CAMPAIGN
UNILEVER INDONESIA
PUREIT
LOWE INDONESIA Jakarta
SINGAPORE
BRONZE LION CAMPAIGN
AXA
ART INSURANCE
DDB GROUP SINGAPORE
CHINA
BRONZE LION CAMPAIGN
BAIDU
ONLINE SAFETY PRODUCT
Y&R SHANGHAI
BRONZE LION CAMPAIGN
THE SAMARITANS HONG KONG
SUICIDE PREVENTION HELPLINE
Y&R SHANGHAI
BRONZE LION CAMPAIGN
WALRUS, BEAR
GREEN PEACE
PUBLICIS SHANGHAI
