Cannes Contenders: Eardrum

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How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…

Clemenger BBDO Melbourne, Eardrum

Maltesers and movies go hand in chocolatey hand, and this campaign marks an epic comeback to radio for the brand. A slow reveal reminds people just how much comedy can benefit from a light touch, and the performance has just the right amount of sincere insincerity. The voice casted is one of the top movie trailer guys in the States. He still doesn’t realize the campaign was a piss take.

The Brand Agency Perth, Eardrum

This campaign is proving extremely successful for the client, and it’s little wonder. Each scene is frighteningly realistic and the scenes are ones everyone can all relate to. If the goal is to influence consumers’ behavior, this shows how it’s done.

Impact BBDO Dubai, Eardrum

Six great actors, one double bed and one of the funniest sessions Eardrum founder Ralph van Dijk has directed in years. A campaign of short, sweet little zingers that listeners will lap up.

 

Ogilvy Indonesia, Eardrum

This campaign certainly pushes the envelope, but in a relevant and clever way. The attention to detail and authentic performances will keep the listener guessing right until the end. It’ll intrigue, entertain and offend. But most importantly, it’ll get noticed.

Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.