BBDO Mumbai and Grey Singapore make the cut in Cannes’ new Glass Lion category

BBDO Mumbai has two of the 18 shortlists on the new Glass category at this year’s Cannes Lions Festival. Both shortlists are for  Procter & Gamble India “Share the Load” and “Touch the Pickle”. BBDO Mumbai is the only agency to have multiple shortlists in the category.

Grey Group Singapore was also successful with a shortlist for Bindi “Life Saving Dot”.

The Glass Lions category, introduced this year, recognises work that breaks through gender bias and shatters stereotypical portrayals of men and women. It received 166 entries.

VIEW THE GLASS SHORTLIST: Glass Shortlist.xls