Asia Pacific entries to 2015 Cannes Lions down over 5% on 2014: Singapore down 26%, HK down 24%, Philippines down 38%, Korea increases 41%
Entries from the Asia Pacific region to the 2015 Cannes Lions International Festival of Creativity are 5.6% down on last year. A total of 7,730 entries have been entered from Asia Pacific, which equates to 20.65% of the overall total of 37,426 entries from around the world.
This year’s total number of entries worldwide is just one entry less than last year’s total of 37,427.
Last year Asia Pacific entered 8,187 entries, which equated to 21.87% of all entries.
Australia continued to be the country with the most entries with 1,404. Down 9% on last year’s 1,543 entries.
New Zealand agencies submitted 453 entries – down 9% on the 498 entries last year.
Japan was up 2% on last year’s total of 1146 with 1169 entries. Entries from India reduced 3.5% from 979 to 945 and China entries were down 10.5% from 951 to 851.
The largest percentage declines were from Bangladesh – down 41.5% to 24 entries.
Chinese Taipei also was down 39.8% from 123 entries to 74 and The Philippines entry level to Cannes declined 38.9% from 306 entries to 187.
Entries from Singapore and Hong Kong also fell. Singapore’s total of 524 entries was down 26.1% from last year’s total of 709. Hong Kong entries declined 24.6% from 423 in 2014 to 319 this year.
On the plus side for Cannes was a healthy 117.8% increase in submissions from Sri Lanka – up from 45 entries to 98 entries this year. South Korea also had a healthy increase of 41.7% from 300 entries in 2014 to 425 this year. Vietnam is also up 32.7% to 130.
The US continued to be the country with the largest number of entries with 7,436 (up from 6,215). Brasil submitted 2,900 entries (down from 3,321). UK entered 2,846 (up from 2,751) and Germany 1,786 (down from 2,376).
2 Comments
Cannes has become a circus. It’s pretty much an arms race for multinational networks to earn bragging rights. Hence Ogilvy has suddenly become the number 1 creative network. I’m sure CCOs all over the world have sent out their emails with ‘work to look out for’ to their network chronies who are jurors. Even clients are joining the scam. P&G, Mars etc all wanting to win at Cannes for work that nobody sees. It’s a sad reflection of our industry. Hopefully changes in the industry will render this event obsolete along with the networks that pray at its alter.
“Altar”.