M&C Saatchi Singapore retains Ministry of Health Holdings partnership to promote careers in nursing and allied health professions

M&C Saatchi Singapore has won the 2015-2016 tender by the Ministry of Health Holdings (MOHH) to promote careers in nursing and allied health professions.

With Singapore’s greying population and the increasing demands on healthcare, this is an important national initiative.

The winning proposal is a fully integrated campaign that will cover all mediums from TV to print to outdoor to digital advertising and builds on the ‘Care to go beyond’ campaign created by M&C Saatchi in 2013.

Tanuj Philip, CEO of M&C Saatchi (pictured), said, “We have been part of this important initiative for the last two years and are honoured to have the opportunity to take it even further. We are delighted that MOHH continues to invest their trust in us.”