Kinetic Singapore's campaign for MINI takes the test drive out of the showroom + onto the streets

MINI.jpgMINI We Tow You Drive goes to the rescue of those in need -- drivers left stranded by their own cars. In fact, the name says it all: while they towed away the broken down cars, the drivers got to drive on to their next destination in a MINI.

The campaign by Kinetic Singapore not only took the test drive out of the showroom and onto the streets, it really made the drivers' day by unexpectedly turning an annoying situation into a pleasant surprise.

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2 Comments

Mat said:

This Volkswagen campaign is by far smarter. Only in advertising case people want to test drive cars after accident. https://www.youtube.com/watch?v=a_Cc68pzlkw

Mat said:

Also Chevrloet did the same thing with rescue drivers: https://www.youtube.com/watch?v=XMdChWtqpr8

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