Kinetic Singapore's campaign for MINI takes the test drive out of the showroom + onto the streets

MINI.jpgMINI We Tow You Drive goes to the rescue of those in need -- drivers left stranded by their own cars. In fact, the name says it all: while they towed away the broken down cars, the drivers got to drive on to their next destination in a MINI.

The campaign by Kinetic Singapore not only took the test drive out of the showroom and onto the streets, it really made the drivers' day by unexpectedly turning an annoying situation into a pleasant surprise.



Mat said:

This Volkswagen campaign is by far smarter. Only in advertising case people want to test drive cars after accident.

Mat said:

Also Chevrloet did the same thing with rescue drivers:

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.