I think we should abolish the word ‘creativity’
May 4 2015, 8:43 am | | No Comments
By Simon Veksner
Creative Partner, DDB Sydney
Wendy Clark, a senior Coca-Cola marketer in the US, is well-known in Agency circles as a force for good – a Client who has supported great work, time and time again.
And I love that – as chair of the Effectiveness jury at Cannes this year – she writes an article that instead of arguing for the primacy of effectiveness, makes a plea for the importance of creativity. READ ON…