Creative veteran Lesley Tse joins McCann Guangzhou in executive creative director role

McCann Worldgroup China has appointed Lesley Tse as Executive Creative Director of McCann Guangzhou. Reporting to McCann Worldgroup Guangzhou’s Managing Director, Anthony Yeung, Tse will oversee the creative output and drive creative innovations for the agency’s clients, which include; Darlie, Cathay Pacific, China Telecom, Airmate Home Appliances and Kingold Property. The appointment is effective immediately.

On Tse’s appointment Yeung said, “As we continue to drive growth for our clients, we must also continue to strengthen our capabilities to remain at the forefront of our business. Lesley’s cross discipline experience, combined with her passion will elevate our creative offering that will produce positive business results for our clients. We look forward to welcoming Lesley to the Network.”

Originally from Hong Kong, Tse (pictured) has over 20 years experience in the industry gaining her experience at internationally renowned networks including Saatchi & Saatchi and Ogilvy & Mather. Tse joins McCann from Saatchi & Saatchi where she was most recently group creative director, working across P&G’s portfolio of brands, including Crest, Ariel, Whisper, in addition to her responsibilities with Chinese client Huawei, which has been describe as ‘perhaps China’s most globally successful company’.

Tse has gained international recognition at most major award shows and has been awarded the HK 4A’s Advertising Award, the HK 4A’s Interactive & Direct Award, the China National Advertising Awards and the Times Asia-Pacific Advertising Award.

Tse commenting on her appointment said, “I can’t wait to join. I am excited to begin working with our clients’ brand and teams to drive integrated creative offering further. It’s a very exciting time to be joining McCann.”