DDB Mudra India wins only Black Elephant for Nutralite at Kyoorius Advertising & Digital Awards

Respected local Indian award show Kyoorius, partnered by D&AD, announced the winners of the 2015 Kyoorius Advertising & Digital Awards at NSCI stadium in Mumbai on Friday night last week. Over 1,600 advertising and marketing professionals from across India and around the world were in attendance at the event.

DDB Mudra Group was awarded the only Black Elephant this year for their direct marketing campaign, Health Cha Shree Ganesh, by Nutralite. Black Elephants are reserved for work that redefines the category it is entered in, by taking risks, creating a new conversation with the audience or lasting impact on the industry.

The winning campaign – Health Cha Shree Ganesh (Auspicious beginning of health), for Nutralite, gave India’s favourite portly idol – Lord Ganesha, a healthy makeover – With a physically fit statue and equally fit priest, accompanied by sugarfree modaks and offerings at a pandal in Mumbai.

In addition to the Black Elephant, DDB Mudra Group also had the second highest tally of Blue Elephant trophies.  The Group’s work – ‘Identity’ for Volkswagen India,  ‘Customized furniture’ for Hometown, ‘Rang De  Patang’ for Nerolac India and ‘Health Cha Shree Ganesh’ for Nutralite bagged six Blue Elephants for the agency.

Ogilvy & Mather India was the most awarded agency with 15 Blue Elephants.

Contract (part of JWT Network) came in third with 5 Blue Elephants followed by Ideas@work with three and BBDO India with one. The jury awarded 36 Blue Elephants in Advertising and 12 Blue Elephants were awarded in Digital categories.

The Kyoorious Blue Elephants are awarded to the works which have an original and inspiring idea, are well-executed and relevant to its context. These works reach the Kyoorius Awards benchmark of creative excellence and are recognized as a symbol of the very highest creative achievement.

Sonal Dabral (left), Chairman and Chief Creative Officer of the DDB Mudra Group said, “This is a great moment for DDB Mudra Group. I’m so proud of our very talented and hardworking Creative, Planning and Account Management forces. Big Congrats to Andee and Sambit and their teams for the outstanding work done for Health Cha Shree Ganesh, which won us the prestigious Black Elephant, Volkswagen Identity which has won many accolades already, even in international awards forums and Nerolac – Rang De Patang. The credit of these awards also goes to our great clients who are ready to buy daring and path breaking work. There is a quote by Frank Ocean which I believe in. It says ‘Work hard in silence and let success make the noise’. The noise that our success made drowned every other sound at Kyoorius and we’ve surely begun to love this noise.”

Quoting on the wins at Kyoorious Awards 2015, Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group said, “Good work rises to the top, appreciation is wonderful, the team is happy. Full credit goes to Sonal and his team for all the work they’ve been doing over the last few years. It is a vindication of the belief-work in silence, let success be your noise.”