Cannes Contenders: JOY, Sydney
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
JOY Sydney
To position H&R Block Tax Accountants as the ultimate choice this tax season, JOY created a campaign reminding Australians that when it comes to getting more back this year, H&R Block don’t miss a thing. Each component of the campaign targets tax-payers with various executions of one visually engaging question: if you don’t see the guys at H&R Block, what might you miss this tax season?
JOY Sydney
To position H&R Block Tax Accountants as the ultimate choice this tax season, JOY created a campaign reminding Australians that when it comes to getting more back this year, H&R Block don’t miss a thing. Each component of the campaign targets tax-payers with various executions of one visually engaging question: if you don’t see the guys at H&R Block, what might you miss this tax season?
JOY Sydney
To position H&R Block Tax Accountants as the ultimate choice this tax season, JOY created a campaign reminding Australians that when it comes to getting more back this year, H&R Block don’t miss a thing. Each component of the campaign targets tax-payers with various executions of one visually engaging question: if you don’t see the guys at H&R Block, what might you miss this tax season?
JOY Sydney
To position H&R Block Tax Accountants as the ultimate choice this tax season, JOY created a campaign reminding Australians that when it comes to getting more back this year, H&R Block don’t miss a thing. Each component of the campaign targets tax-payers with various executions of one visually engaging question: if you don’t see the guys at H&R Block, what might you miss this tax season?
JOY Sydney
To position H&R Block Tax Accountants as the ultimate choice this tax season, JOY created a campaign reminding Australians that when it comes to getting more back this year, H&R Block don’t miss a thing. Each component of the campaign targets tax-payers with various executions of one visually engaging question: if you don’t see the guys at H&R Block, what might you miss this tax season?
JOY Sydney
To position H&R Block Tax Accountants as the ultimate choice this tax season, JOY created a campaign reminding Australians that when it comes to getting more back this year, H&R Block don’t miss a thing. Each component of the campaign targets tax-payers with various executions of one visually engaging question: if you don’t see the guys at H&R Block, what might you miss this tax season?
JOY, Sydney
The attitude of Glassons – ‘Made Of Here’ – has been largely shaped by the attitude of Australia and New Zealand. It is bold. It is fearless. And it is comfortable taking on the world and punching well above its weight.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.