Cannes Contenders: Clemenger BBDO, Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

ThePackThatSacresBirdsCampaignBrief.jpgHungry Jack's: The Packs That Scare Birds
Clemenger BBDO, Sydney
Each year, Hungry Jack's has over 20 million customers who like to eat outdoors. However their enjoyment of our famous fries is being ruined. By birds. Birds constantly attack our patrons in order to steal their fries. What could we do to make their outdoor eating experience more enjoyable and keep the birds away? By using holographic paper that's scientifically proven to scare birds by refracting sunlight, we decided to protect the fries at source. The very moment they're being eaten. We created both fries packaging and onsite posters that were deployed at stores with a high propensity of bird attacks. The movement of the packaging in people's hands or the movement of the birds past the posters, created a constantly glittering and therefore startling surface. A visually arresting yet pragmatic solution to a real problem.
PEPPERHACKER_HERO_IMAGE.jpgMars: The Dolmio Pepper Hacker
Clemenger BBDO, Sydney
Technology has hijacked family dinnertime. As a brand that believes dinnertime should bring families together Dolmio created The Pepper Hacker. One twist powers off TVs, shuts down WiFi and disables mobile devices. Once built, they were given to some frustrated mums who helped us hide cameras in their homes to capture the experiment as it unfolded. In just four weeks, the online film received over 82 million views across YouTube and Facebook.
 
CATSTACAM_HERO_IMAGE.jpgWhiskas: Catstacam
Clemenger BBDO, Sydney
Online cat videos have been viewed over 25 billion times. But despite this, no one really understands cats. That's why Whiskas, an expert in cat behavior, created CATSTACAM, the campaign that let people see the world through cats' eyes. An Instagram-enabled cat camera let cats to take photos and post them to their very own Instagram account. If a photo revealed any curious behavior, people could ask a question using #askwhiskas which was answered by a Whiskas cat behavioural expert.
 
TA Someday. jpg.jpgTourism Australia: Someday
Clemenger BBDO, Sydney
Americans think they know Australia and always say they'll visit us someday. But they don't always come. That's why Tourism Australia, Virgin Australia and Delta AirLines created 'Someday' - the campaign that hid a years' worth of free trips to Australia online and let Americans explore each and every inch of the country, looking for them.

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