Asia scores total of 180 finalist at New York Festivals: South Korea leading the way with 55

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Message to Space.jpgNew York Festivals has announced the 2015 finalists.

South Korea has scored 55 finalist entries followed by Japan with 34, China with 24 and The Philippines with 16.

The categories included: Avant-Garde, Branded Entertainment, Creative Effectiveness, Design, Digital, Direct & Collateral, Film, Film Craft, Integrated, Outdoor, Package Design, Print, Public Relations & Media Relations, Public Service Announcements, Radio, and Student. All entries achieving Finalist status are now eligible to earn all levels of awards including Best of Show. Award-winning entries will be announced at the New York Show.

The 2015 New York Festivals competition expanded its global reach with entries received from 89 countries around the world. The United States led with 230 Finalist entries, a 24.5% increase over last year. German agencies saw 163 entries achieve Finalist status. The United Kingdom saw 126 entries move on to the trophy round, a 59.5% uptick over 2014. Australia moved forward to the trophy round with 115 finalist entries, France 85, Brazil 64, South Korea 55, and Swedish agencies achieved 52 Finalists.

A global summary of Finalist entries by region:  North America – 278 entries; Central America – 8; Latin America – 99; Western Europe – 529; Eastern Europe – 21; Asia/Asia Pacific – 311; and Middle East/Africa – 50.

The 2015 Grand Jury comprised of 400+ creative directors, executive creative directors and worldwide chief creative officers from 100 countries around the globe determined the finalists through an online judging session and a live collateral judging session. All Finalist entries will move on to the live judging round with the 2015 executive jury, an elite group of global creative officers. The executive jury will convene in New York City May 15- 19th together in one room to judge all mediums through four rounds of  judging and select the World’s Best Advertising. The executive jury, using NYF’s patented matrix judging system, will select all levels of awards, Third Prize, Second Prize, First Prize, Grand Prize Award and Best of Show.

The 2015 award winners will be announced at the New York Show award ceremony on May 21st. The gala cocktail party and awards ceremony will take place at Jazz at Lincoln Center’s Frederick P. Rose Hall.