Y&R Singapore ramps up strategic planning by hiring Yousuf Rangoonwala as strategy director

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YousufRangoonwala.jpgY&R Singapore has appointed Yousuf Rangoonwala as Director of Strategy. Rangoonwala (pictured) has 10 years experience in advertising, 7 as a strategist, spanning agencies like BBH, W+K and McCann in India and Indonesia, on brands such as Axe, Nescafe, Nokia, Activia, Danone, Powerade and Acer.

He has picked up numerous recognition awards in the last few years: 2 Appies strategy Golds in 2014 – for the only brand in Asia to win Gold in two consecutive years – and named Best Presenter at Appies 2012 and 2013.

Since 2011, he has also won 7 Effies and a Warc Highly Commended, making him one of India’s most awarded advertising strategists.

Commenting on the appointment, Melvin Kuek said, “I am delighted to welcome Yousuf into our family. We’ve had a quiet yet steady start to the year and ramping up our strategic planning function is just the start point of interesting and exciting things to come at Y&R Singapore”.