Weerapong Tengprathip joins BPN as chief executive officer for its Thailand operations

BPN, a division of IPG Mediabrands, has appointed Weerapong Tengprathip as Chief Executive Officer for its operations in Thailand. Tengprathip will aim to build and develop BPN in the market by driving business for growth-obsessed brands across multiple pillars, including social, data-led marketing and digital innovation.

With more than 25 years’ experience in the media business, Tengprathip’s career has spanned across multiple agencies, servicing clients such as Coca-Cola, P&G, Nestle, L’Oreal, J&J, Caltex and Intel. Most recently, she served as the head of P&G at Mediacom Thailand.

Tengprathip (pictured left) said, “BPN will be our agency of the future as we strive to drive the industry forward be it by implementing IPG Mediabrands’ pay-for-performance remuneration model and tying our compensation closely with our clients’ business results; or through our “hybrid” approach where our team will bring integrated marketing solutions by seamlessly moving between online and offline planning and buying.”

She added, “We are confident that our clients will benefit from our integrated thinking and our performance-driven mindset. We look forward to spearheading inspiring work for them.”

Wannee Ruttanaphon, Chairman of IPG Mediabrands, Thailand said, “Increasingly our clients are demanding marketing solutions that bring business results. Weerapong is best suited for this position. By leveraging our existing capabilities in social, shopper sciences, programmatic and content, and fully integrating them in our clients’ marketing plans, BPN is poised to reach newer heights and at the same time, deliver the most value to clients against their marketing goals.”

Tengprathip is joined by Business Director Maliwan Peeyachaiprapa and Associate Business Director Sirinthip Suthipraphanurux as a part of her core team.