Watsons takes care of everyone from head to toe in new campaign from Group DDB Hong Kong

DDB Group Hong Kong has launched a new branding campaign for watsons, Asia’s largest international health and beauty retailer, starring Canto-pop idol PakHo Chau as its brand spokesperson.

The campaign brings to life watsons’ brand positioning of “look good. feel great.” as a provider of personalised advice and counselling in health, wellness and beauty.

Diane Cheung, General Manager of watsons Hong Kong said, “DDB Group Hong Kong has a deep understanding of the watsons’ brand. As our chosen creative agency they helped us use a different perspective and marketing touch points to bring to life our ‘look good feel great’ positioning. PakHo is a celebrity who represents a healthy image and positive characteristics, which echoes the watsons’ brand image. His beliefs coincide with watsons’ pursuit of building one’s healthy body from inside out.”

VIEW SPOT ONE

VIEW SPOT TWO

A TVC communicates watsons own brand positioning ‘All About You’, combining the use of star and the high production value of the TVC, uplifted the image of watsons own brand products. Over 500 different products, including HAIR PRO by watsons, WATER360, Naturals by watsons will take care of everyone from head to toe. A second TVC focuses on watsons CRM programme and money back card day promotion.

Further raising the brand’s profile, the campaign also rides on PakHo’s Instagram and facebook pages, generating more than 100,000 likes from just the four campaign posts.

Valiant Yip, Business Director at DDB Group Hong Kong, said, “We recognised that watsons needed a new approach that would work across all platforms to communicate the right lifestyle attitude for the brand. Having worked with watsons for seven years, it was a breakthrough to also have the opportunity to handle the brand’s social media and PR activities.”

Irene Tsui, General Manager of DDB Group Hong Kong said, “We are delighted to have extended our retainer partnership with A.S. Watson Group. We’ve enjoyed a long partnership with PARKnSHOP over the last 22 years and we look forward to delivering more influential and creative solutions for all three businesses in the future.”

Credits –

TV Producer: Hung Wong