Soho Square India goes on a memorable journey as they launch The Walk to the Capital

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soho square-74.jpgSince the BJP’s famous victory in the 2014 National Elections, many versions of how the campaign came about have done the rounds. That is why The Walk to the Capital was necessary.

The Walk to the Capital is a first-hand account of what went into the making of that historic campaign. Soho Square won the pitch for this account and as they began the work, the weight of the expectation and responsibility began to unfold. It was a mammoth task particularly with the fate of a nation riding on it.

“This has been the best brief I’ve worked on in my entire career. And with an absolute dream of a client. Professional to the core, the BJP leadership knew their target audience to the person, and this I believe was the key to cracking this campaign. It has been a memorable journey. And we have attempted to capture our journey in this book”, said Piyush Pandey, Executive Chairman & Creative Director, Ogilvy, South Asia.

“One of the early media reports referred to Soho Square as ‘a little-known WPP agency’. Looking back on the last one year, I think we have come a long way. We managed to pull-off a multi-media campaign without a hitch. That itself is reassuring. This book only begins to do justice to the coffee-fuelled days and nights we spent turning this campaign around. But it does serve us as a reminder. Wow, we actually did this”, added Samrat Bedi, Head of Office, Soho Square, Mumbai.

“This has been a phenomenal experience. Everywhere we went in India, there were people familiar with our work. What more can a creative person want? We never imagined the impact of our campaign. How it would go on to touch the hearts of a billion people. And when Mr. Modi, in his victory speech said, “Acche din aane waalen hain”, it was a moment like no other. We at Soho Square are truly honoured and humbled by this experience”, said Anuraag Khandelwal and Satish deSa, ECDs and Creative Heads, Soho Square, Mumbai.