Seven Sunday Films creates uplifting campaign to promote Breeze BSD City mall in Jakarta

Breeze.jpgTo promote Sinarmas Land's latest premium mall development in Jakarta, Seven Sundays Films and director Ivan Handoyo have created a very uplifting property commercial.

"Breeze" sees the viewer transported to the Breeze BSD City, a mall without walls, where the inhabitants are literally lifted off their feet as they explore the surrounds.

The design ethos of the mall was based around creating a green, open-air concept mall where people can spend time and unwind, and is renowned for its shopping, dining and leisure options. The film reflects this ethos through a series of vignettes that showcase the key features of the mall while following an array of people and objects being lifted into the air thanks to the revitalizing effect of the "Breeze".

Director of Photography Ipul crafted a light and uplifting film that invites the viewer into the Breeze adventure, and some skilful compositing embeds the talent shot in studio on green screen wire rigs into the live action plates shot at the location itself. The project was expertly helmed by Seven Sundays Executive Producer, Rachel Srisumarsih.

Client: PT. Sinarmas Land
Agency: Direct Client
Production Company: Seven Sunday Films
Director: Ivan Handoyo
DOP: Ipul
Executive Producers: Rachel Srisumarsih

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