Sam Cable: Cutwater, San Francisco Diary #1

SAM_CABLE.jpgSam Cable is a copywriting student at Miami Ad School Sydney, currently going to 'school' at top US creative ad agency Cutwater, San Francisco as part of her portfolio course.

I made it to San Francisco. It is the city of people who are passionate about issues. They are willing to go out on a limb over things they care about. People who have a purpose.
 
They live in a city that has preserved its buildings and kept its soul, own houses with wide windows and skylights.
 
They are open. They will make room on the train for a stranger, even when it's a discomfort for them. They will share life lessons, because they know it will help someone, somewhere at sometime.
 
They are gracious. The hard working grocery shops employees who have helped me find the frozen puff pastry, even when they have never heard of the product; the dedicated information person at the Embarcadero Station who I ask everyday for directions (and never sighs); the housemates who checks in everyday and asks: "Do you still like America?".
Cutwater image_n copy.jpgA city that is full of secrets; like the hidden elevator shaft in the Sir Francis Drake Hotel.  For it to work the main elevator has to be taken out of operation. Or private restaurants like Mr. Pollo in the Mission. Two dudes cooking whatever they feel like in a super small room during three nightly seating's. Tasting menu anyone?
 
A city that I can call home for the next three months whilst I intern at Cutwater. This creative agency is led by Chuck McBride and Christian Hughes. I will be reporting weekly about all my adventures, about living a new life as a copywriter in San Fran and any haikus I write along the way.
 
San Fran, we've made it.
Everyone loves their sport here.
The seagulls are fat.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.