Leo Burnett Taiwan’s 2015 campaign promotes McDonald’s as the hub of togetherness
The background of the 2015 McDonald’s brand campaign is to communicate with consumers, “A hub of togetherness”, back to the role of restaurant. To this end Leo Burnett Taiwan have launched the “husband & wife” video.
The campaign has had over 1,230,000 views, 36,000 Likes, 5,430 shares and 1,300 comments on Facebook and also 385,000 views on Youtube within the first five days.
Amazingly, people not only viewed the video, but also tagged their girl/boyfriends or husbands/wives to view the video, and left some messages like, “Look at them! So sweet”, “You should learn more from him!”……and so on. Over 97% comments on Facebook were positive and heart-warming.
Credits –
Chief Creative Officer: Murphy Chou
Creative Director: Kyle Chiu
Associate Creative Director: York Chiu
Senior Art Director: Elven Liu
Copywriters: Murphy Chou, York Chiu
Agency Producer: Kevin Lu
Business Director: Ruby Shen
Account Director: Sylvia Huang
Account Manager: Allan Chin