Clear Channel and Coca Cola invite Singaporeans to share a coke in personalised poster campaign
The world-famous ‘Share a Coke’ campaign has arrived in Singapore and includes an interactive showcase on Clear Channel’s out-of-home medium.
The campaign features a 32-inch digital screen strategically placed within a boxed-up 6-sheet panel with a printed image of a Coke™ bottle and can. Staying true to the ‘Share a Coke’ objective of bringing people together, the public are encouraged to create special bonds and moments of happiness with a friend, family, colleague or even a stranger, by submitting his/her name through a simple SMS to 76677. Concise instructions will be shown on the poster. Within minutes, a personalised Coke bottle with the name will appear on the panel.
The personalised poster can be easily downloaded onto the sender’s phone as a keepsake, creating opportunities for the public to surprise their friends and families by sending them a virtual personalised Coke™ bottle through email, SMS or social media.
Three Clear Channel owned bus shelters have been carefully selected for this creative execution; B01 Church Street, B02 Marine Parade Road and B02A Serangoon Central. It is also further supported by 6-sheet printed posters on Clear Channel’s island-wide network. The NFC and QR code on these advertising panels conveniently redirect the public on their mobile phones when tapped or scanned.
“The scale of our coverage can drive a huge shift in awareness, deliver strong word-of-mouth and most importantly, drive sales for the brand,” said Kelly Khoo, CEO of Clear Channel Singapore.
“We are delighted that we’ve been able to take what is normally a static advertisement and transform it into a personal and interactive experience for our consumers. We believe that it will play an integral role in our socially-focused communication plan and encourage a deeper level of engagement with the campaign,” added Yvette Lim, Integrated Marketing and Communications Manager, Coca-Cola Singapore
Credits –
Creative Agency: Geometry Global
Media Agency: MediaCom
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