Catherine Barr Randall joins Dragon Rouge Singapore to head up innovation practice

Catherine Barr Randall has joined Dragon Rouge Singapore to helm the innovation practice

for the region. Reporting to SEA CEO Zayn Khan, Barr Randall will further build the firm’s innovation offer, working closely with counterparts in China, Europe and the Americas.

A graduate of the London School of Economics, Barr Randall has over 15 years experience in brand and innovation consulting in Asia and Europe. Her clients have included major players in packaged goods, healthcare, hospitality, financial services, technology and government.

“We are putting business innovation at the heart of how we work with brands” commented Zayn Khan. “The brand consultancy landscape has changed, and clients now need an innovation led approach that generates new ideas for services, products and ways to market. We are uniquely positioned in our ability to translate these ideas into effective design solutions, be they in the form of brand identities, packaging, retail formats or digital experiences.”

“Catherine has a great track record in innovation from !WhatIf?, and a solid base in both consumer and corporate branding from her days at Interbrand and FutureBrand. She rounds

out our offer in SEA perfectly,” added Zayn.

Barr Randall added “I am thrilled by the prospect of merging my experience in innovation strategy with the design expertise of Dragon Rouge. I see innovation as more than a service offer unto itself; it’s a way of working. It’s about inserting the power of innovation thinking into the larger brand consultancy process to bring very tangible business-­‐building initiatives to clients.”