Both Film and Cyber categories to be represented by creatives teams from J. Walter Thompson Singapore at Cannes Young Lions competition
Four creative young women from J. Walter Thompson Singapore have won the Film and Cyber categories at Mediacorp’s Young Creatives Competition, winning a trip to Cannes and entry into the Young Lions competition in June.
MediaCorp, which is Singapore’s official representative for the Cannes Lions Festival of Creativity, organizes the Young Creatives Competition each year to pick the teams to represent the country in the Cannes Young Lions Competition. This year, MediaCorp partnered with Children’s Society, giving contestants 48 hours to come up with a campaign to combat bullying in Singapore.
Ng Mei Mei and Jocelyn He, both junior art directors at J. Walter Thompson Singapore, won the Film category, while art director Pearlyn Chiam and copywriter Jeanette Tan won the Cyber competition.
This is the first year MediaCorp has run the Cyber competition, in addition to Film and Print.
The quartet will represent Singapore in those respective categories at the Cannes Young Lions Competition in June.
“People constantly ask me if there’s a shortage of female talent in our industry. This is proof that we’re not short on talented young women. We just need to make sure we encourage and support them as they move up in their career,” said Valerie Cheng, CCO of J. Walter Thompson Singapore.
“These four young women are all very sensitive, thoughtful creatives, which feeds into their work. Their ideas were simple, yet strategically effective for the brief. I’m so excited for them – and I know they’ll do Singapore proud at Cannes,” added Cheng.
5 Comments
Congrats Pearlyn. Well done.
Thanks Ed, only because you never failed to inspire me(;
Well done Pearlyn! A great path lies ahead for you and your uncle sandals!
What is it with this insecure female propaganda …. they can turn anything into a ’cause’…this is just a nice little announcement to introduce winners of a competition..and the winners just happen to be female. Congrats and good on them
Why does the CCO have to make this into a social issue introducing the vibe of females being held back in the creative fields of advertising? Creating such dividing lines might help someone’s career as PR but it does nothing else.
And for the record, when the words female talent are spoken, my mind goes instinctively to phenomenally talented ladies like Karine Uehara of Future Brand, Jureeporn from Thailand, Masako Okamura of Dentsu, Merlee Jaymee of the Philippines and Pum Lefebure of Thailand (now USA)…
I agree with Girl Interrupted.
All this Girrrrrrl Power – Go Girl propaganda reminds me of a bad Spice Girl song.
Sensitive and thoughtful work speaks for itself regardless of the gender, age or orientation of its creators.
Saying one gender has an advantage over another is stereotyping.
The winning team won because of what they created and not who they are.
Congrats and make Singapore proud.