Anomaly Shanghai appoints two executive creative directors and two business directors
Anomaly Shanghai has expanded its senior team following a number of new business wins as well as substantial organic growth. In recent months, the agency has been awarded Infiniti and Johnnie Walker. Meanwhile, Anomaly continues to invest in its own IP projects, Mighty Jaxx and The Unreasonable.
Antonius Chen and Clarence Chiew have been appointed as Executive Creative Directors.
Taiwan-born, Australia-raised Chen worked in Hong Kong for 13 years before moving to Shanghai in 2006. Prior to joining Anomaly, Chen worked at DMB&B, JWT, and most recently Bates, where he was Creative Partner. Chen has been instrumental in building successful brands across Greater China, from Nike to Nestle, Pizza Hut to Remy Martin.
Previously, Chiew was ECD at Leo Burnett Singapore, and Creative Director and partner at Iris Singapore, where he built one of Singapore’s most diverse creative departments, working with Heineken, Tiger Beer, Johnnie Walker, Adidas and Audi to create award-winning campaigns.
Carol Ma and Nickel Lui join as Business Directors.
Ma, a JWT veteran of 11 years, brings extensive experience in entertainment, social, and digital marketing, as well as new product development and PR.
Lui joins most recently from Jung Von Matt/Tonghui Beijing, where he was regional Account Director spearheading Mercedes Benz, Carlsberg, and Haribo accounts.
“At Anomaly we believe in having the best and brightest talent on every project we do. The depth and breadth of experience of these four new hires is an exciting addition to the team”, said Elvis Chau, Partner.
Photo caption: From left to right: Clarence Chiew, Carol Ma, Antonius Chen and Nickel Lui
2 Comments
Anomaly is an apt way to describe this.
Its all about the work. This Anomaly office have no awards to show. Of course they don’t, they are forbidden to do scams. Unlike how they made their names pre-anomaly.