7 Pencils awarded to Asia in Art Direction category at D&AD: 2 each for HK, China + India

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Lego 4.jpgThe Art Direction category at this year’s D&AD awards judging saw only 12 Pencils awarded. Asia has performed very well with a haul of 7 Pencils.

These Pencils go to Geometry Global Hong Kong’s “Magritte, Van Gogh, Wood” campaign for Lego/Hamleys;

Lowe China’s “Human Traffic Sign” for Shanghai General Motors;

Y&R Beijing for Penguin Audiobooks “MIC” campaign;

Colgate-Palmolive’s “Turning Packaging into Education” campaign by Y&R Hong Kong;

McCann Erickson India’s Big Babol “Fruits” for Perfetti Van Melle;

Ogilvy & Mather India’s “Sufi Rock – Horns” for Pernod Ricard;

and Ogilvy & Mather Bangkok picks up an Art Direction Pencil for “A/B/P” for the Accident Prevention Network.

848 Pencils have been awarded in total. Winners will have to wait until the awards ceremony in London on 21st May to find out which colour Pencil (Wood, Graphite, Yellow, White or Black) they’ve won.

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