2015 Singapore Effie Awards shortlists twenty five campaigns: DDB Group leads with eight
The Singapore Effie Awards organising committee and the Institute of Advertising Singapore (IAS) has announced that 25 entries have been shortlisted by judges as finalists in the 2015 Singapore Effie Awards. Winners will be announced at a gala dinner on 21 May 2015 at the Pan Pacific Hotel in Singapore.
The mission of the Effie Awards is to honor the marketing communications industry’s most effective work and to celebrate the great ideas, insightful strategies and outstanding creative that achieve real results. The competition is open to all forms of consumer engagement – whether mainstream or alternative; digital or print; design or advertising; paid or unpaid.
The finalists and winners are decided through a two round judging process headed by 2015 Jury Chairperson Fiona Gordon (pictured), Group Chairman, Ogilvy & Mather Singapore, and a jury comprising 37 of Singapore’s most accomplished advertising and marketing professionals.
“The Effies are among the ‘World Cups’ of the marketing communications industry. Winning one is a globally-recognized symbol of achievement so it is brilliant to see that the quality of the entries, and the interesting spectrum of cases, continues to improve from year to year. In particular it was exciting to see a number of very integrated cases as well as strong socially-driven cases,” said Gordon. “On behalf of IAS and the jury, I would like to thank everyone that entered the competition this year and congratulate all finalists on an exceptional showing. It’s going to be a great ceremony and a fun night on May 21!”
DDB Group Singapore leads the 2015 shortlist with eight campaigns named as finalists. Grey Group Singapore, BBH Asia Pacific and Publicis Singapore are all tied for second place with four shortlists each.
Said Gaurav Gupta, Jury Member and ASEAN Marketing Director at Kimberly-Clark Singapore, “It was amazing to see that the spirit of the Effies is pervasive even in the public service entries. Traditionally, public service communication campaigns have relied more on creativity with little emphasis on measurable impact. Now agencies and clients are working together to define and measure success in more tangible ways. This will drive the industry to deliver even better returns on marketing investments.”
“The Effie Awards remain the gold standard in which business and creativity converge. At this year’s judging, it was heartening to see entries that have upheld this gold standard. These need to be showcased and shared as they will continue to inspire the industry to greater heights,” said Audrey Kuah, Jury Member and Chief Client Officer, Dentsu Aegis Network, Southeast Asia.