TBWA Hong Kong exposes the hidden stigmas of people living with aids in a social experiment

Stigma.jpgTBWA Hong Kong client CSR had an online video published on social media showcasing the shocking findings of a social experiment conducted in November last year exposing the hidden stigmas people living with HIV in Hong Kong face everyday. They used a very typical purchasing behaviour - the love of freebies - to make Hong Kongers aware of these stigmas.


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