Simon Veksner: Can you solve any problem by asking one simple question?
March 30 2015, 7:11 am | | No Comments
By Simon Veksner
Creative Partner, DDB Sydney
The early lumber industry in Europe and North America would float logs along rivers to transport them to the sawmill. Masses of individual logs were driven downriver like huge herds of cattle.
But sometimes, the timber would stack up and cause a logjam. READ ON…