Addiction Singapore to create next Building & Construction Authority window safety campaign

Singapore’s Building & Construction Authority (BCA) has officially awarded Addiction Advertising to create this year’s Window Safety Campaign. The agency also handled the 2014 campaign and will release the campaign in the second-quarter of 2015 across multi-media platforms.

The 2015 campaign will seek to increase public awareness on window safety among homeowners and encourage them to Clean, Check and Change (if necessary) their windows on 6/6 and 12/12 every year.

“Singapore is a densely populated country, where high-rise buildings are predominant in our built environment. Regular checks (at least once every six months) is important to ensure window safety. The Window Safety Campaign seeks to educate homeowners and tenants to be socially responsible and observe window safety.” said a BCA spokesperson.

“We are privileged to be partnering BCA once again on this meaningful campaign. The client-agency synergy is excellent and we look forward to introducing new and creative ways to engage our target audience.” said Jason Lee, Senior Account Manager of Addiction.