Super Bowl countdown: Dove celebrates men's #RealStrength in a spot via The Marketing Arm

Screen Shot 2015-01-22 at 10.04.52 am.jpgDove has launched a new Super Bowl spot celebrating men's #RealStrength via The Marketing Arm and produced by LA-based Stun Creative.

90% of men around the world say that their caring side is part of their masculinity and strength. Let's acknowledge the caring side of men and celebrate their #RealStrength as a true sign of masculinity.

Brand: Dove Men + Care
Agency:  The Marketing Arm
President: Tom Meyer
Creative Director: Marc Gilbar
Agency Producer & Account Director: Meg Quinn
Agency Producer: Ben Greenberg
Production Company: Stun Creative
Executive Producers: Mark Feldstein and Brad Roth
Head of Production: Jared Christensen
Line Producer: Richard Sven Shelgren
Director: Rob Meltzer
DP: Eric Haase
Editor: Rob Meltzer and Dayne Tanokia
Music: Extreme Music
Rhian Sheehan, APRA,
Tony Morley, PRS
Rachel Wood, PRS

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