Coke’s short film by Phibious Vietnam and Yeti Films explains the real meaning of TET

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TET.jpgCoke asked Phibious Vietnam and Yeti Films to create a cultural leadership film for TET – New Year in Vietnam.

For many people TET is the most expensive time of year. Nowadays people are opting out because they just can’t afford to go home with the cost of travel, gifts and lucky money. In this short film, Coke simply asks what the real meaning of TET is – spending money on family or simply spending time with family.

Based on a real story, it has obviously hit the spot with the Vietnamese with over 500,000 hits in the first two days.

Credits –

Creative Director: Chris Catchpole

Art Director: Tsering Gyalthang

Copywriters: Chris Catchpole, Tsering Gyalthang, Hien Ngo

Production House: Yeti Films

Coke: Aneek Ahmed, Truc Nguyen