JWT picks up FindIt Malaysia business

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JWT and FindIt team.jpgJWT Malaysia has been named agency of record for FindIt Malaysia, which has launched a mobile platform that helps consumers find business and services nearest to them. The appointment underscores JWT Malaysia’s fast-growing digital and social media marketing capabilities.

FindIt delivers location relevant search results across merchant listings, best deals, offers and classified ads. About 300,000 businesses across Malaysia are already on Findit, and more are signing up each day.

FindIt has been launched in Malaysia by Getit Infoservices India, which operates a location-based business directory search and classifieds platform called Askme India. The Askme mobile app has been downloaded on 7 million devices in the last six months.

JWT Malaysia has been tasked with developing FindIt Malaysia’s brand strategy, creating a launch campaign and developing ongoing programs to promote the app across traditional, digital and social network platforms.

JWT Malaysia’s FindIt campaign will officially kick off in the first quarter of the year, stretching across all mediums as well as some new, unorthodox platforms.