Julien Courant joins Edelman Indonesia as MD of its consumer marketing and digital practices
In response to growing market demand, Edelman Indonesia has beefed up its integrated creative, brand PR and digital offering with the appointment of Julien Courant as managing director of the firm’s integrated Consumer Marketing and Digital practices. Courant joins Edelman with 15 years of experience in the advertising industry. The hire reflects Edelman’s evolution toward communications marketing, with more clients demanding combined creative, social and digital services, alongside the firm’s core services in PR and Public Affairs.
Courant (pictured) will report to Edelman Indonesia CEO Stephen Lock. Lock said, “Over the last couple of years, Edelman Indonesia has worked with clients to integrate research, planning, creative content, digital production and social media into single, joined-up campaigns. We are finding that clients want more than traditional PR and media relations services. The Indonesian market is growing rapidly and is becoming more sophisticated. It is not just about combining earned media with social and digital. We are increasingly using paid media as rocket fuel for earned.
“We are finding that the lines are blurring between marketing disciplines, and the appointment of Julien, with his ad industry DNA, will help us deliver a Consumer Marketing and Digital practice that is platform – and marketing discipline – neutral, which more and more of our clients demand. They want great creative ideas that leverage robust insights. PR is often the way to deliver these creative ideas, but not always the only way. Julien will help smooth out our total communications marketing offer,” said Lock.
Prior to joining Edelman, Courant was managing director of OgilvyOne Worldwide Indonesia, where he led the firm’s digital advertising and brand engagement work.
Courant said, “I am really excited to join Edelman Indonesia to help lead its evolution into a fully integrated marketing solutions agency. Edelman Indonesia is the first PR agency in Indonesia to truly move in this direction, whereas most agencies in the country still operate in silos. Consumer engagement needs to be viewed through a comprehensive brand vision, and not through narrow silos of single channel implementation.”