BlisMedia hires Regina Goh as managing director to oversee Asian operations and growth strategy

Advertising technology and data company BlisMedia has appointed Regina Goh as Managing Director of Asia. Goh’s appointment is an important step in the company’s Asia-focused growth strategy that will see its operations expanding into Indonesia, Philippines, Malaysia and Hong Kong in 2015.

Goh will oversee BlisMedia’s entire Asian operations, and will focus on managing the company’s expansion, as well as propelling the sales and operations teams towards continuous profitable growth, primarily in Southeast Asian markets.

“Regina has been instrumental in the success of several adtech companies, and her knowledge of the Asia-Pacific media market will be pivotal to BlisMedia’s regional growth,” says Harry Dewhirst, President and Chief Commercial Officer of BlisMedia. “BlisMedia has signed up several major clients and partners in the region, and strengthened its presence in several Asian markets last year – Regina is well-poised to elevate our business even further this year.”

Prior to BlisMedia, Goh led Millennial Media’s Asia-Pacific Sales division, bolstered by her 14 years of experience in the mobile and digital consumer business. She has held senior management positions in global digital and advertising companies across sales, brand advertising, product management and business development. Goh is also the Chair of the Interactive Advertising Bureau’s (IAB) Mobile Committee in Singapore, where she spearheads initiatives to drive investment in mobile advertising sectors.

Goh is based out of BlisMedia’s Southeast Asia headquarters in Singapore and reports to Dewhirst.

“BlisMedia’s data-driven insights, coupled with the firm’s cross-platform, multiscreen offerings, places the company among the top innovative players in the region,” says Goh. “I am excited to lead the charge in expanding BlisMedia’s Asia footprint and building more partnerships with agencies and data providers.”