January 2015 Archives

Screen Shot 2015-01-30 at 2.12.19 pm.jpgAhead of the big game Avocados from Mexico has launched a pregame teaser featuring former NFL players Jerry Rice and Doug Flutie via GSDM, Austin TX.

The marketers first-ever Super Bowl spot will air at the end of the first quarter of the game

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Screen Shot 2015-01-30 at 12.43.35 pm.jpgBud Light has released its Super Bowl spot via Energy BBDO Chicago, which sees a Bud Light customer compete in a life-size game of Pac-man.

The spot, part of Bud's "Up For Whatever" campaign, first aired during The Tonight Show with Jimmy Fallon and will air in the fourth quarter.

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ayrton_senna_soundofhonda.jpgGuinness1.jpgThe Gunn Report has released its 2014 Report encapsulating the overall performance of the world of advertising in the year January to December 2014 based on the results of 45 global, regional and national creative award contests.

The Gunn Report shows that the Most Awarded Campaign Across All Gunn Report Media in 2014 is Honda Internavi, 'Sound of Honda - Ayrton Senna 1989' created by Dentsu Tokyo. The campaign also topped the Most Awarded Digital Ads in the World table and came #3 in the Most Awarded All Gunns Blazing in the World column.

As a result Dentsu Tokyo came #2 in the Most Awarded Agencies in the World in 2014 ranking behind Forsman & Bodenfors (Gothenburg). adam&eveDDB London came in third spot. They also came in high in the Most Awarded Agencies in Digital in the World ranking at #2.

BBDO Singapore also had the honour of sharing the #1 spot in the Most Awarded Print / Out of Home Ads and Campaigns in the World in 2014 with their Guinness Draught In A Bottle,  campaign. It took out #1 with the Fiat/Don't Text And Drive, 'Letters' campaign from Leo Burnett Tailor Made, São Paulo.

Australia is ranked #4 country in the world, down one spot from last year's Gunn Report. The top three were: USA, UK and Brazil.
SY Lau Press Conference.JPGThe Cannes Lions International Festival of Creativity held a press conference in Beijing to announce that it will honour SY Lau, Senior Executive Vice President of Tencent, President of its Online Media Group, with Media Person of the Year at the 2015 Festival.

Lau (pictured left) has driven Tencent's Online Media Group (OMG) to evolve from a single Internet portal into a highly integrated media matrix that has taken a preeminent position in China. "What SY has achieved is truly inspiring - contributing to the journey that builds Tencent into the largest integrated Internet service company in Asia is no mean feat," says Terry Savage, Chairman of Lions Festivals. "The Media Person of the Year Award exists to recognise those who have shaped the future of the creative communications industry and who stand as an influential figure in today's media landscape. SY is the epitome of this and it's humbling to be able to award him with this accolade."
Charmaine Lau2.jpgMedia agency MEC has appointed Charmaine Lau as new Head of Interaction of their Hong Kong office. Lau (pictured) will lead the digital team of MEC Hong Kong, securing growth for the agency and its clients with the best integrated digital offer in the business.

Doris Kuok, Managing Director of MEC Hong Kong, said, "We are thrilled to have Charmaine join our thriving digital leadership community. With her rich experience and expertise, we are in a perfect place to deliver on our ambition to be our client's most valued business partner."
 
Lau comes to MEC from a role as National Director at Ogilvy & Mather Public Relations in Shanghai. Prior to this she worked as Planning Director at Neo@Ogilvy in Shanghai, where she was responsible for developing digital communication strategy to clients like UPS, Johnson & Johnson, Johnnie Walker, Mary Kay, LEE Jeans and HSBC. Not a stranger to GroupM, Lau has worked stints at both MediaCom Japan and Mindshare HK and has over 15 years' of media industry experience.
zac pic1.0.jpg Genuine Music Bangkok has appointed Zac Sherlock as partner/executive producer.

Sherlock (pictured left) will be responsible for overseeing the continued growth of Genuine Music in Asia. New markets such as Tokyo and Shanghai are opening up quickly and Sherlock brings the energy, knowledge and cultural experience Genuine Music needs to further explore these markets.

Sherlock has lived in Asia for over 10 years and in that time he has resided in Hong Kong, Singapore, Malaysia, the Philippines and has spent considerable time in Thailand and Indonesia. This makes him well rounded in understanding the culture and the people.
WATConsult.jpgDentsu Aegis Network has acquired WATConsult, one of India's leading social and digital media agencies, with over 160 professionals in Mumbai, Delhi, Bangalore and Kolkata. WATConsult will become part of Isobar, Dentsu Aegis Network's global digital marketing agency and will be referred to as "WATConsult - Linked by Isobar".

Founded in 2007, WATConsult has rapidly grown to become one of India's most awarded social media agencies, with more than 48 awards received in 2014 alone. WATConsult's growth has been led by CEO, Rajiv Dingra, a digital entrepreneur and recognised thought leader in social media.
projectormantelawi.jpgWhen Tropfest South East Asia - the regional edition of the world's biggest short film festival - came to Penang, the challenge was to raise awareness amongst both filmmakers and the viewing public.

So Tropfest, together with JWT Malaysia, took to the streets with "Projector Man," a six-week campaign featuring an eye-catching figure in a bright jumpsuit, armed with a battery backpack and a projector mounted above his head. The objective: to convey that stories are often inspired by our surroundings, demonstrating how they are "Made of Real Life."

DDB launches DDB-U in India

imp logo.jpgDDB-U@MICA, a learning institution responsible for educating varying levels across the DDB Mudra Group has launched in India. Working along with MICA Ahmedabad, India's foremost 'Strategic Marketing and Communication' Management School, the DDB Mudra Group has just concluded two key Career Development and Engagement Programs. A three day MDP (Management Development Program) and a unique three day IMP (India Management Program), for its current and future leaders.

Through the two programs, which were held in MICA, Ahmedabad from the 23rd - 29th January 2015, DDB Mudra Group mid and senior level leadership were taken through bespoke programs addressing specially identified operational challenges and opportunities, designed to deliver on its 'People First' culture.
Priya Bala - font - pic.jpgSpecialist recruiter font has announced senior regional appointments to drive the company's growth across Asia. The new appointments represent font's continual investment in its capabilities to place quality talent across Asia's competitive marketing, digital and creative industry.

Respected marketing and recruitment veteran Priya Bala (pictured left)  has been promoted to Regional Director to lead the firm's Asia Pacific expansion, whilst branding and communications specialist Megan Savory takes on the role of New Zealand Country Manager.

As Regional Director, Bala, who has more than two decades' experience in the sector, will spearhead font's business growth and development, managing key accounts, and overseeing marketing and branding strategies. Bala is also focused on hiring experts in marketing, digital and creative sectors to fill recruiter roles at font.
Screen Shot 2015-01-30 at 10.09.56 am.jpgSprint and Deutsch LA have leaked a teaser spot in which the telecommunications company declares it will make an apology to Verizon and AT&T at third quarter at this year's Super Bowl.

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Screen Shot 2015-01-30 at 9.32.15 am.jpgBarton F. Graf 9000, New York has released this spot for Go Daddy which has been pulled out of the Super Bowl.

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Screen Shot 2015-01-30 at 9.09.10 am.jpgSubmissions are now open for the 2015 Facebook Awards, and this year's competition has some exciting updates for advertisers.

The Facebook Awards (formerly the Facebook Studio Awards) celebrate top creative work on Facebook and, for the first time, on Instagram too. Brands and agencies that submit their work for review have an opportunity to receive international recognition from the top minds in the industry, including members of our Creative Council, and set the standard for marketing excellence on Facebook and Instagram.
Screen Shot 2015-01-30 at 9.00.14 am.jpgThe hare and tortoise fable has hit the road again in this series of web films for Mercedes-Benz via Merkley + Partners, New York.

VIEW THE FABLE SPOT
VIEW THE INTERVIEW SPOT
VIEW THE HUNTER SPOT
VIEW THE PLAYBOY SPOT
Screen Shot 2015-01-30 at 8.24.46 am.jpgThe fans spoke and Snickers listened. For the first time in brand history, Snickers is releasing its full Super Bowl commercial before the big game.

The decision comes after giving consumers the power to help reveal the full 30-second spot by reaching 2.5M social media engagements before kick off. Created by BBDO New York, this is the latest spot in the brand's successful "You're Not You When Your Hungry" campaign.

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Screen Shot 2015-01-30 at 8.01.35 am.jpgMophie is making its Super Bowl debut with its new 'All-Powerless' spot created by Deutsch LA, directed by Christopher Riggert out of Biscuit.

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Director: Christopher Riggert
Production Company: Biscuit
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Karen O'Brien

Agency: Deutsch LA
CCO: Pete Favat
ECD: Matt O'Rourke
Creative Director: Gordy Sang
Creative Director: Brian Siedband
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Rachel Seitel

Editor: Grant Surmi
Executive Producer: Angela Dorian
Producer: Cristina Matracia

VFX Lead: Jesse Monsour
Executive Producer: Jennifer Sofio Hall
Producer: Zach Wakefield

Screen Shot 2015-01-29 at 12.13.42 pm.jpgPizza Hut has launched a new pregame spot promoting its Crust Flavor Challenge featuring Tony Romo and Buffalo Bills coach Rex Ryan, playing himself, tossing flags for incomplete crust completion.

Ryan even tosses a flag into Tony Romo's pizza box at the end of the commercial. It's meant to poke fun at the controversial overturned play that led to the Dallas Cowboys' loss to the Green Bay Packers.

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AMES Awards 2015 entry dealine is 6th March

AMES 2015.jpgThere are five weeks left to enter the Asian Marketing Effectiveness & Strategy Awards 2015.

The deadline for the AMES Awards 2015 is approaching fast. Enter by 6th March for your chance to shine at Asia-Pacific's leading awards for effective brand communications!

Submit your best cases in five award sections:
Maaza.jpgMaaza juice is the mango for all seasons and festivals in this spot from Leo Burnett New Delhi produced by Soda Films.

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Cadbury 5Star.jpgOgilvy & Mather Mumbai creates an epic humorous spot where the behind the scenes worker enjoying a Cadbury's 5 Star bar is the real star.

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Socio_3.0.jpgRally, the social media specialist agency of IPG Mediabrands in Asia, has launched Socio 3.0 to bring a full suite of social marketing cloud services to its clients. Socio 3.0 will bring real-time consumer data that will help marketers to develop the right social media messaging, launch it via the appropriate social touch points and measure its effectiveness.
 
Its four proprietary modules, namely: Understand and Discover; Imagine & Architect; Publish & Promote; Measure & Monetise, cover the full gamut of tools that will help agencies to listen and track conversations, deliver content analytics, build advocacy management, manage crisis, track paid social integration and optimisation, analyse normative data as well as manage paid, owned and earned media value.

PepsiCo business awarded to BBDO Indonesia

BBDO_Logo.jpgBBDO Indonesia has been awarded creative responsibilities for Pepsico's carbonated soft drinks (CSD) and food segments. BBDO will assume work on their Pepsi and Quaker brands effective end of January 2015. The win follows a two-way pitch against the incumbent agency DDB.
BTS 7.jpgSK-II recently unveiled a new brand philosophy #ChangeDestiny with the launch of its biggest empowerment campaign to date. Developed by Leo Burnett teams in Singapore and Tokyo and shot by Indy8, the global launch film features acclaimed ballet dancer Misa Kuranaga. Holding the honor of being the first Asian to become Boston Ballet's principle dancer, Kuranaga's life story of defying the odds to achieve professional success takes center-stage in this inspiring video.

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Gilles Detanger Headshot .jpgMediaCom Asia Pacific has appointedf Gilles Detanger as Chief Commercial Officer within the region.

Previously the Regional CFO APAC for Publicis Worldwide from 2009-2013, Detanger (pictured left) joins MediaCom Asia Pacific from PPP Company where he held the position of Vice-President Revenue Performance. Originally from Paris, Detanger moved to the region in 1999. Over the last 15 years he has been based out of Auckland, Sydney, Hong Kong and Singapore, and has worked across APAC in all of his roles.

MediaCom APAC CEO, Mark Heap said of Gilles' appointment, "We are very pleased to welcome Gilles into the MediaCom family and are fortunate as a region to be able to benefit from his extensive knowledge and experience. 2014 was a great year for us; 2015 can only be better with the strength of Gilles supporting us".
Screen Shot 2015-01-29 at 9.25.30 am.jpgEAT24 has enlisted rapper Snoop and comedian Gilbert Gottfried to promote its app in a new spot created inhouse.

The spot will be airing during the first quarter in five markets--Los Angeles, San Francisco, Washington D.C., Miami, and Baltimore.

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Screen Shot 2015-01-29 at 9.14.26 am.jpgToyota will have not one, but two ads during the big game on Feb. 1 with the spot entitled 'How Great I Am' slated to appear in the first quarter of the Super Bowl broadcast, created by Saatchi & Saatchi, LA.

The ad features Team Toyota athlete, Paralympic medalist and Dancing with the Stars finalist Amy Purdy along with the iconic voice of Muhammad Ali, as part of the 'One Bold Choice Leads to Another' campaign for the new 2015 Toyota Camry.

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Screen Shot 2015-01-29 at 8.38.24 am.jpgAcademy Award-winning actor Jeff Bridges is starring in website publishing platform Squarespace's new Super Bowl campaign via Wieden + Kennedy, New York.

This is a 30 sec teaser in which Squarespace encourages viewers to 'Dream with Jeff'. The campaign includes an album of tracks featuring Bridges, designed to help you sleep. 100% of the proceeds going to the No Kid Hungry campaign.

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Screen Shot 2015-01-29 at 7.50.49 am.jpgBudweiser and Anomaly, New York have unleashed its new follow-up Super Bowl spot to the wildly successful 'Puppy Love' spot which aired at last year's Super Bowl.

The spot entitled 'Lost Puppy' was directed by Ridley Scott's son Jake Scott out of RSA Films.

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Screen shot 2012-06-23 at 12.07.42 AM-thumb-400x300-79027.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Amir Kassaei, worldwide creative director of DDB, based in New York.

BEST TV
Winner: Sum of us
Runner up: Solveasy Tinea Cream
READ MORE...
PR_2_Image.jpgAustralia: With the Lifelounge brand set to expand into South East Asia over the next months,an awareness campaign for the drug ice conceived by the independent Australian creative agency, has had a significant impact on 18-25 year-old Australians in the state of Victoria, prompting those most at risk to take action after seeing the campaign.
 
Evaluation research conducted by EY Sweeney Research shows 51% of those who had been exposed to ice questioned their attitudes towards the drug after seeing the campaign, with 20% discussing the issue openly with family and friends.

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CX_Road.jpgCX_Miss.jpgMcCann Hong Kong and Cathay Pacific unveiled their new global campaign "Life Well Travelled" last week, with the aim to rebrand and communicate a more expansive position in the market for the airline.

The aim of the campaign created by Executive Creative Director Martin Lever and the bespoke Cathay team of creatives and account managers, was to introduce Cathay's new brand position, focusing on the "imperfections of travel" and the role they play in delivering a more realistic experience - Their philosophy is that if you travel well, you are better prepared for the adventure that comes.

Each of the three commercials, shot by Jonty Toosey, offers it's own individual flavor of what is #lifewelltravelled, through a feast of honest scenes and images. The films feel observational; shadowing our protagonists as they go about negotiating their very different journeys, and coupled with the cinematic framing, the films feel intimate and unscripted.

VIEW THE MISS ADVENTURE SPOT
VIEW THE ROAD WARRIOR SPOT
VIEW THE FAMILY SPOT
Acoustic.jpgThe North Alliance, a new communications and digital transformation network, is opening its first Asian office named Acoustic, with Erik Ingvoldstad as the Managing Director.
 
The North Alliance is a Nordic holding company that was formed last year, bringing together top Nordic creative shops such as Sweden's Åkestam Holst and Denmark's &Co with cutting edge digital agencies Anorak from Norway and Great Works from Sweden as well as Norwegian/Polish technology consultancy Making Waves, Swedish design agency Bold, experential agency Studionoc and CRM/Retail agency Promenad - creating a powerful entity of technological competency and creative flair. The group, with an operating income of around SGD 90 million, is led by CEO and Founder Thomas Høgebøl, and backed by the Finnish private equity fund Capman.

MD Erik Ingvoldstad (pictured on left) is no stranger to Asia, having served as digital specialist MRM//McCann's Regional ECD in Singapore and ECD for L'Oréal at McCann Shanghai. He has also been ECD for McCann Sydney and Global ECD on the Statoil account, as well as CGO for McCann Norway.
A little.jpgChinese New Year. It's Hong Kong's biggest celebration of the year. Fireworks, lavish festivities, colourful parades and elaborate lion dances fill the city.

But the real joy of Chinese New Year isn't in the big rites, it's in the sum of the little rituals that surround the big events: putting money into red packets, peach blossoms, making dumplings together. It's all about celebrating and appreciating the small and intimate moments during this season.

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VIEW THE FINALE
Andrew Lang.jpgThe Sweet Shop has signed Andrew Lang to its roster of directors. With a background in documentary filmmaking, Lang's work has been praised for both its gritty authenticity and bold stylistic flourishes. Bringing an observational approach and instinctive understanding of storytelling to his work, Lang (pictured left) has developed a reel featuring award-winning commercials, online content and documentaries.

"The Sweet Shop represents the best of all worlds," says Lang of his decision to join the company. "The roster is small enough for there to be a strong relationship between the management and the directors, but there's also a global reach through their network of offices. I'm thrilled to be joining."
Screen Shot 2015-01-28 at 10.46.27 am.jpgThe NFL and Grey, New York have launched the first ever Super Bowl commercial which addresses domestic violence and sexual assault for NO MORE.

The spot is based on a real 911 call from a women who pretends to order pizza because her attacker is still in the room.

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Chris Stephenson .jpgIn a move demonstrating its ability to nurture talent from within, PHD has promoted Chris Stephenson (pictured left) from Head of Strategy Australia to the newly created role of Regional Head of Strategy and Planning APAC, based in Singapore.

Stewart Gurney will step up to lead communications planning at PHD Australia as Head of Communications Planning. In a related development, PHD Australia has appointed Joel Pearson as Head of Digital Innovation from PHD's Global Planning Unit in London, to further bolster PHD Australia's overall capabilities.

The changes come on the heels of a successful year for PHD Australia. In 2014 the agency significantly expanded the business with 21 new business wins including Bayer, Priceline, Infiniti and amaysim. It is this rapid growth which has triggered the need for a number of new roles across the agency.
Screen Shot 2015-01-28 at 10.38.13 am.jpgNewcastle Brown Ale's most exciting, most jam-packed, most fiscally responsible big game ad via Droga5 New York has been released.

It's Newcastle's Band of Brands big game ad, featuring 37 of the universe's best brands... and a dental office in Pittsburgh.

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MENTAL HEALTH.jpgThe Philippines is one of the few countries without laws protecting the mentally-ill. This campaign was created by Dentsu Philippines to help gather signatures for a petition that aims to have the Philippines' first ever Mental Health Act passed.

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Fab 1.jpgThe recently launched disruptive campaign, #Unfollow, featuring comedienne Radhika Vaz, for India's leading online fashion brand, FabAlley, created by Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, is witnessing outstanding response garnering lakhs of organic views and counting. The campaign, touted as one of the most bold and non-conforming in recent times, has crossed two lakh views for its launch video - What the F**k Should I Wear alone, so far.

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EW Dun Report.jpgThe Gunn Report's Emma Wilkie is returning to AdFest for the world premiere of The Gunn Report 2014, which will be part of AdFest's three-day program of Speaker Sessions, workshops, screenings and networking forums on Thursday 19th March 2015 at 11:30 - 13:00.

"Expect to see all the league tables, all the winners, lavishly illustrated by the world's best ads that defined 2014," says Wilkie, who is Managing Director of The Gunn Report in London.
Piyush Pandey_sml.jpgOgilvy & Mather India has announced a new management structure effective 1st March, 2015.

Piyush Pandey, Executive Chairman and Creative Director - South Asia (pictured left) and S N Rane, Executive Co-Chairman and Group Chief Operating Officer - South Asia said, "It is time that our very strong senior team joins us in all key management decisions of Ogilvy & Mather. Our clients should look forward to even greater impact from Ogilvy & Mather in the days ahead."

The new structure:

. Kunal Jeswani is promoted to CEO, Ogilvy & Mather India. Jeswani is a post-graduate in communications from MICA, Ahmedabad. He started his career in advertising around two decades ago, joined Ogilvy in 2005 as Vice President Client Servicing and has many outstanding successes to his credit which include heading OgilvyOne Worldwide with the responsibility of managing Ogilvy's digital business in India. Currently, he is Chief Digital Officer of the Ogilvy India group companies and he will retain this responsibility with his new role. Jeswani will report directly to the Chairmen's office and will work in very close association with Geo/Discipline heads, Creative, Planning and business leaders.
Li, Fan, Huang.jpgDDB Group Shanghai has kicked off the New Year by strengthening its local creative leadership force. Zheng Li (pictured left) has stepped up to the Executive Creative Director role, taking a pivotal responsibility to lead a number of key clients. As the requirements for creative talents increase due to business growth, DDB has also snatched two highly sought after creative talents, Adams Fan (centre) and Don Huang (right) to join as Executive Creative Directors.
Michael hilliard.jpgMichael Hilliard is Executive Producer at the Sydney-based Finch. This year he is serving as Jury President for the New Director Lotus and Film Craft Lotus at AdFest.

Hilliard believes film craft still sits at the heart of so much of the content that is shared on the internet, which means the fundamentals of storytelling are as relevant as ever. Here's what he told Campaign Brief Asia...

What can you tell us about Finch?
They use tools. They actually change the tools and modify them on site to suit. They are a key part of Darwin's theory of evolution.​ They are also a production company with offices in Auckland and Sydney.
Prasoon Joshi_2015.jpgPrasoon Joshi, CEO of McCann Worldgroup India and Chairman of McCann Worldgroup Asia Pacific, has been named a recipient of the 2015 Padma Award for distinguished service by the Government of India.
 
The Padma Awards are India's second-highest civilian honors bestowed by the Indian government. These awards are announced every year concurrent with India's Republic Day, which this year also coincided with U.S. President Barack Obama's visit to India to sit as the commemoration's honored Chief Guest alongside Indian President Pranab Mukherjee.
Screen Shot 2015-01-28 at 7.19.12 am.jpgPierce Brosnan, known worldwide for his sophisticated movie hero roles, again makes the "Perfect Getaway" in Kia Motors America's (KMA) 60-second spot, via David&Goliath for the all-new 2016 Kia Sorento CUV, making its broadcast debut during the third quarter of Super Bowl XLIX.

In the spot, part of KMA's multifaceted campaign for the 2016 Sorento CUV, Brosnan listens to a Hollywood agent pitching a starring role in an upcoming project. As the agent describes various scenes, Brosnan confidently interjects one movie cliché after another, wrongly assuming he and the Sorento will encounter danger at every turn.

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Screen Shot 2015-01-28 at 12.45.04 pm.jpgRetirement is never an easy play for most professional athletes, but for ones with an entrepreneurial spirit like Brett Favre, Terrell Owens, Larry Allen, Franco Harris and Emmitt Smith it's as exciting as their days on the gridiron. That's the message behind web development platform Wix.com's first-ever Super Bowl ad, created and produced by the recently-launched hybrid Committee LA.

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Screen Shot 2015-01-28 at 6.33.43 am.jpgKim Kardashian West has an important message for everyone about unused data in this new Super Bowl spot for T-Mobile's DataStash.

The commercial tells viewers to stop letting their carrier take back those unused megabytes and gigabytes at the end of each month. The data could be used on so many amazing things such as photos of Kim's outfits, or Kim's vacation videos, or even more of Kim's outfit photos.

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BECHARA MOUZANNAR.jpgThe Promo Lotus and Effective Lotus juries at AdFest 2015 will be chaired by Bechara Mouzannar, CCO, Leo Burnett MENA.

Mouzannar leads 16 Leo Burnett offices across the Middle East and North Africa - a challenge exacerbated by the complexity and volatility of the Arab world.

Mouzannar was a director before joining Leo Burnett Beirut in the early 1990s. In this interview, he elaborates on the toughest challenges he faces as a CCO...

What are the biggest challenges you face as Leo Burnett's CCO for MENA?
The first challenge for the CCO of a global agency in the Middle East & North Africa is the instability of the whole region - whether it stems from political, military or economical factors - which constantly puts at risk our ability to retain great talents and our capacity to deliver on our business objectives, as per our plan.
Screen Shot 2015-01-27 at 1.39.25 pm.jpgSkittles has launched a new 15 second teaser via DDB Chicago ahead of the NFL Super Bowl XLIX.

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Screen Shot 2015-01-27 at 1.03.00 pm.jpgKirshenbaum Bond Senecal + Partners, New York has created this Super Bowl spot for BMW's new electric car, starring Bryant Gumbel and Katie Couric, titled 'Newfangled Idea'.

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YousukeOzawa.jpgYousuke Ozawa, art director of Ogilvy & Mather Japan wins Best of Show - Student Competition of 2014 Mobius Awards.

Ozawa (pictured) who joined Ogilvy & Mather Japan as an art director in 2014 after Miami Ad School, has won 2014 Mobius Award in the category of Best of Show - Student Competition with "The Most Unforgettable Memory".

"The Most Unforgettable Memory" is to increase awareness of domestic abuse towards children. The idea of the work is tapped with his personal experiences. During his childhood, he experienced an incident which he still clearly remembers. When he was 6, his family took a 3 day vacation to Disney World. He was forced to go to bed in order to take advantage of the next day but he didn't want to go to sleep because of the excitement. As a non disciplined child he was scolded (like any child would) and remembers crying all night.
Screen Shot 2015-01-27 at 12.57.42 pm.jpgVictoria's Secret has released another Super Bowl spot featuring Angels Candice Swanepoel, Lily Aldridge, Karlie Kloss, Behati Prinsloo, Alessandra Ambrosio and Adriana Lima.

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You_are_my_CNY_OOH.jpgTBWA\Shanghai has launched a 2015 Chinese New Year campaign for McDonald's to rediscover the true meaning of Chinese New Year with consumers.

Chinese New Year can be difficult for many young Chinese, especially those who work outside their hometown - trouble to get a train ticket, long hours sitting in traffic on long stretches of highway, and the unceasing interrogations from relatives about job, marriage and status. However they still want to go home during this special time of year because there are people they care about and who care about them at home. Spending CNY with the people that really matter - this is the true essence of reunion and CNY.

VIEW THE 30 SECOND VIDEO
VIEW THE 15 SECOND SPOT
Alist_InternationalRunnerUp.jpgBBH Asia Pacific (Singapore) has been named a runner up and one of the three most regarded agencies in Ad Age Magazine's International Agency of the Year Award.

The award is based on the criteria of: Agency growth, outstanding creative work, innovation and contribution to their clients' success, within 2014.

The award marks an exceptional year for BBH Asia Pacific with the launch of globally recognised campaigns such as the IKEA BookBook, Nike #PlayPinoy and the Chupa Chups 'Get Lolli' instagram game.

The agency posted a 25% growth in revenue, aided by multiple news business wins, including Nike. Plus it saw great commercial success in the creation of new specialist product offerings in content production, consultancy and tech product development.

Droga5 NY takes out Creativity AOTY title for 2015

2015AList_creativitydroga5V2.jpgDroga5 New York - led by Aussie expat David Droga has taken out yet another US Agency of the Year title with Creativity crowning the shop as the 2015 Agency of the Year.

This news comes after Droga5 New York being named Adweek's 2014 Agency of the Year in December as well as being awarded Campaign of the Year by Adweek and its client Under Armour taking out AdAge Marketer of the Year.

Read more on Droga5's Creativity Agency of the Year win.
PepsiCo.jpgCivilization Shanghai has created what they term "China's first crowd-sourced movie and advertising campaign" for PepsiCo. PepsiCo enlists the help of award-winning director Wei-Ran Li and China's top celebrities to co-create with consumers a slew of documentaries about the largest annual human migration and most important festival on the Chinese calendar. Through a video mobile app, Mei Pai, the public submits 15-second videos that are then curated and edited to form this tribute to family reunion.

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Christina.V.jpgChristina Vacharanetr has been appointed Managing Director at MEC Thailand, replacing Nuvee Pongsathidporn who resigned in late 2014.

Vacharanetr (pictured left) joins MEC from another GroupM agency, Maxus, where she has been Managing Director for the past four years. During this time she more than doubled the size of Maxus and brought in major new clients such as L'Oreal, SC Johnson and MG Cars. Prior to her role with Maxus, Vacharanetr had been a Managing Partner with Mindshare running several large accounts including Ford, Mazda, Nike and Rolex. 

On Vacharanetr's  appointment Stephen Li, MEC CEO Asia Pacific said, "I am delighted to welcome someone of Christina's experience, knowledge and charisma to MEC. From the first time I met her, I could tell that she would be constantly ambitious for her clients, her people and her industry to thrive ... and this is exactly the kind of spirit we want at MEC."

Ajit Verghase, Maxus CEO Asia Pacific said, "Christina has been an excellent leader for Maxus and has been leading from the front to grow Maxus exponentially over the last 4 years. She is extremely PACE (Passionate, Agile, Collaborative, Entrepreneurial) and has been a good leader for her people and clients! I wish her the best as she moves ahead to take up the next role within GroupM network".
Jonathan Gerard Lowe.jpgJonathan Gerard has been appointed Head of Production at Lowe Singapore. Reporting to agency Executive Creative Director, Erick Rosa, Gerard will be the central lead across all production formats, for Lowe Singapore's portfolio of regional, local and global partner brands.
 
Gerard (pictured) joins Lowe from BWM Sydney. He began his career in film and music videos, before moving into the marketing industry in 2005. Over the last ten years, he has produced award-winning projects worldwide with agencies such as Clemenger BBDO Sydney, BBH, Chi and Partners, and Mother in London, and Colenso BBDO in New Zealand.
'Ensure 1.jpgWhen Parents Tell Lies', an online film created by JWT Vietnam for Abbott's Ensure adult nutrition drink, tells stories of stoic Vietnamese parents who made tough sacrifices for their families: the doting mother who serves the choice food to her kids, telling them she's already full; the sick mom who hides her illness from her child; the father who's teenage daughter asks him to drop her off a short distance away from her cool, well-dressed friends. When the friends notice him anyway, he pretends to be her taxi driver. The children ache when they realize what their parents have done to make their own lives better.

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Vincent Van Dessel joins Y&R Vietnam as CEO

CV Vincent Van Dessel 2014.jpgY&R Vietnam has appointed Vincent Van Dessel as Chief Executive Officer. Van Dessel (pictured) has 15 years experience in the advertising industry in senior management roles at major multinational agencies, he was most recently CEO for McCann Brussels where he oversaw its merger with Lowe.

Van Dessel's expertise spans multiple categories from strategic planning to account and brand management. Awards won and awards judged include Effies, a Grand Effie, Cannes and New York Festivals.
PMAA Trophies.jpgGeometry Global Hong Kong has joined forces with the PMAA 'Dragons of Asia' Awards and Australia's internationally renowned jeweller, Nicola Cerrone, to create a new set of iconic 'Dragons of Asia' 'Infinity' trophies.

The PMAA 'Dragons of Asia' are amongst Asia's most highly regarded Marketing Communications Awards, celebrating the best 'results-driven' work in the region, since 2000.
clemwell.jpgAfter 25 successful years, Clemenger BBDO executive creative director Philip "Duster" Andrew has decided 2015 is the time for new challenges. This week he announced to staff and clients that he will leave the agency in April.

Brigid Alkema has been promoted to executive creative director Clemenger BBDO Wellington replacing Andrew while Brett Hoskin has been promoted to executive creative director at Proximity Wellington.
Screen Shot 2015-01-27 at 7.47.28 am.jpgVolvo and Grey New York are set to launch Volvo Interception, an opportunity for game day viewers to nominate someone deserving to receive a brand new, award winning Volvo XC60.
 
Volvo Interception is a socially-driven alternative to game day television advertisements. The effort is an extension of the company's human centric mindset of putting people first in all areas and is found in the design and technology of all Volvo cars enjoyed by drivers around the world.

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Dear introverts you're shit-out-of-luck, aren't you?

Screen+Shot+2015-01-26+at+10.04.58+pm.jpgBy Simon Veksner
Creative Partner
DDB Sydney

I love that quote; it's flattering to us ad types, isn't it?

But recently I've been wondering whether it has an unwanted flip-side.

I know a ton of advertising creatives, and I agree with Banksy that the vast majority of us are bright, creative and ambitious. And that's good. READ ON...
Tea.jpgToday is Indian Republic Day, and Wagh Bakri has launched its new 4-min TVC across 10+ leading channels. It's a guerrilla plan to target news channels who would be covering Barack Obama's visit that day and attracting maximum viewership. The channels have created 'special slots' to accommodate this long format TVC. On the 24th & 25th of January teasers were aired on the same channels (over 50 times on each channel) to heighten curiosity.

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Malcom Poynton.jpgMalcolm Poynton is just 2 weeks into his Global Chief Creative Officer role at Cheil Worldwide, the global network encompassing McKinney, The Barbarian Group, Beattie McGuinness Bungay and iris. Campaign Brief Asia spoke to Poynton about his history and his role and priorities at Cheil in this latest "Newsmaker" column.

New Zealand-born Poynton started his career by accident when he joined a New Zealand start-up agency. He had a brief stint at BBDO London in 1989 before returning to the Antipodes to join Sydney-based creative hot-shop OMON (Siimon Reynolds, David Droga and many others started at OMON).

He was a founding member of M&C Saatchi, where as deputy creative director he led the award-winning British Airways 'Johnny Foreigner' campaign starring PJ O'Rourke, the NatWest 'trendy wine bar' work and the launch of Sky Digital. Following that, he joined Saatchi & Saatchi Australia as executive creative director, where he took the agency to a string of successes, including Cannes Golds, D&AD silver, Caxton & Folio Grand Prix and ATV Agency of the Year.

In 2003 Neil French headhunted him to join Ogilvy UK as executive creative director. During this time the agency created Dove's now legendary 'Campaign for Real Beauty', Ford's Evil Twin viral campaign, the much awarded digital flooding of Second Life and multiple Cannes gold and Grand Prix direct awards for Cancer Research UK. Poynton also led the winning global pitches for DHL, Cow & Gate, Chiquita Fresh Fruit and SAB Miller along with domestic pitches for Ocado and Cancer Research UK.
Lux.jpgIs there really beauty beyond what the eye can see? Luxury soap brand, Lux, has gone all out to tell the world that the answer is a resounding "yes"!

Perfume Portraits is a multi-dimensional approach to beauty that Lux is deploying and optimising the powerful campaign in real-time to extend the message far and wide.

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Dad1.jpgMcCann Worldgroup Thailand has developed a new campaign for Kasikorn Bank, Thailand's leading bank providing financial products and services.

Kasikorn Bank is recognised for its commitment and support of the community in terms of retail, as well as assisting corporate businesses across all financial aspects. This communication is a first for K.Bank's Corporate Business segment aimed at strengthening awareness that their family businesses are not viewed as clients, rather as financial partners.

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Thumb.jpgTo reinforce responsible smartphone usage Naga DDB Malaysia wanted to remind everyone about the dangers of texting while driving. The large thumb flyer acts as a dramatic pre-drive reminder that demonstrates how texting while driving blinds one from the full view of the road.

Credits - Executive Creative Directors: Alvin Teoh, Theerapol Koomsorn. Art Directors: Tan Yee Kiang, Kweekeak Lee. Copywriters: Azeril Johari, Chan Woei Hern. Designers: Mah Ka Kin, Kweekeak Lee.
Anil Thomas.jpgThe Thinking Machine Asia has strengthened its operations by bringing on board Anil Ralph Thomas as partner and Chief Creative Officer. He will be operating from the Jakarta office. Thomas will also be overseeing branded content, digial and mobile initiatives for the agency.

Thomas (pictured) brings with him an extensive wealth of 20 years of experience in the advertising industry. His work includes branding, design, advertising, direct marketing, promotions, events, digital for clients in categories as diverse as FMCG, banking, automobiles, insurance, durables, hospitality, IT, telecom, realty, media, healthcare, social and rural welfare.
KAREN ELLIS SK-II_BW.jpgLeo Burnett Asia Pacific has appointed award-winning creative director Karen Ellis as global creative director for SK-II, based out of Singapore. Ellis replaces Tim Green who left Leo Burnett Singapore last year, where in addition to the ECD role of the Singapore office he was also global ECD on SK-ll.
 
"Karen's outstanding body of work across fashion, luxury and beauty is truly one of a kind and a great fit for SK-II. With Karen on board, we are looking forward to bring about a transformation to the team not just at the global hub in Singapore, but across the world to create work that will further enhance SK-II as one of the leading luxury skincare brands, not just in Asia, but globally," said Jarek Ziebinski, Chairman and CEO Leo Burnett Asia Pacific.
 
Ellis (pictured) is an award-winning specialist with 20 years experience in design and advertising exclusively for the fashion, luxury and beauty industries. She spent 10 years in New York creating numerous worldwide celebrity campaigns for global beauty brands including Estee Lauder, L¹Oreal, Avon and Revlon. This has given her in-depth experience in cosmetics, prestige fragrances, skin care and hair colour categories. She then took this expertise to London, where over the span of 10 years she lead creative on numerous prestige beauty brands but most notably on Hugo Boss global franchise of fragrances. As global creative director she has worked across Boss Black, Boss Orange and Hugo. She has won Gold Euro EFFIE for her work on Boss Orange Woman, a FWA (Favourite Website Awards) in Digital for "Always Night" (Boss Bottled Night), fragrance FIFI's and numerous others. Most recently she has been working in Asia, grounding herself with Asian insights and working across markets (India-ASEAN) to create regional campaigns on beauty care.
Frozen Monsters_02.jpgIn 2014 Saatchi & Saatchi Greater China launched the Monsters Attack! movement to rally against negative elements holding back the adertising industry by seeking new ideas and breakthroughs, going wild and becoming monsters. The initiative was a huge success and created local and international buzz with its individual monster avatars.

Building on the movement this year, Saatchi & Saatchi Greater China has launched a Frozen Monster app - complete with Monstergram, check-in capability and a special feature called Monster Eye - to enhance the experience of its annual agency meeting in Seoul, Korea.

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SpencerWong.jpgMcCann Hong Kong has undergone a name change and is now rebranded as McCann & Spencer, effective today. The move reflects the shareholding taken up by McCann Hong Kong's long time creative leader Spencer Wong.

Wong joined McCann Hong Kong in early 2006 as Executive Creative Director for Greater China, and was soon promoted to Managing Director Hong Kong.  With TH Peng's departure in 2012, Spencer succeeded as the CEO and Chief Creative Officer of McCann Hong Kong. Effective today, Wong will become CEO and Creative Chairman for McCann & Spencer.

Charles Cadell, President, McCann Worldgroup Asia Pacific; "Spencer has been a key driver in transforming the Hong Kong office to be recognised globally for its creative prowess. Spencer's reputation and connections also lends itself to attracting not only the best talent in Hong Kong, but Asia and beyond.


Screen Shot 2015-01-23 at 2.40.17 pm.jpgFunny US actress Mindy Kaling is the star in a new Super Bowl teaser for Nationwide Insurance via McKinney, where she starts to believe she's invisible.

Some of Kaling's writers from her show 'The Mindy Project' helped come up with ideas for the spot.

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Thumbnail image for Screen shot 2011-09-29 at 10.37.15 AM.jpgAustralia: After more than 15 years Saatchi & Saatchi has once again opened an office in Melbourne, with founding client Bank of Melbourne, won in a pitch which included incumbent Ogilvy.

CB hears the Southbank office will soon have a staff of around 15 people headed by a management team expected to be announced in the coming weeks.

Saatchi Australia CEO Mike Rebelo (pictured), a previous MD of Saatchi & Saatchi Singapore, could not be contacted, believed to be currently overseas.

Bank of Melbourne is the sister brand of St George Bank, whose account  Saatchi & Saatchi Sydney won from Ogilvy, Sydney in February 2013.
Wrigley1.jpgWrigley2.jpgWrigley has launched a new campaign in Asia for Eclipse sugar-free mints. Created by DDB Group Guangzhou and DDB Sydney, the TVC centres on a young man making the best of unexpected and uncomfortable moments - including run-ins with a thug, street performers, gangsters and even a body bag.

Remaining consistent with Eclipse's brand story of seeing where 'hello' takes you, the TVC reinforces the notion that every new connection offers a potential opportunity.

VIEW THE SPOT
VIEW THE 15sec SPOT

Filmed specifically for Hong Kong and Taiwan, the TVC features a young man travelling through the back streets of a dangerous city and the predicaments he finds himself in. 'Hello' becomes his catch cry, and with a packet of Eclipse in his pocket, he enjoys the company of his new friends.
Screen Shot 2015-01-23 at 10.55.06 am.jpgGet ready for the most exciting, most jam-packed, most fiscally responsible big game Ad ever: Newcastle's Band of Brands.

Aubrey Plaza couldn't be more excited. Well, she could be, but she isn't. Droga5 New York continues with its plan to crowdfund a Super Bowl spot with a bunch of other brands. The message is - In exchange for a small contribution, any brand can join Newcastle's team and have its logo and messaging featured in an actual Big Game spot.

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Andreas Christiadi moves to VML Qais Indonesia

AndreasChristiadi.jpgVML Qais Indonesia has hired Andreas Christiadi as Business Director. Christiadi joins VML from Systec Group, where he was the Managing Director of Talkmen.com, an Indonesian male lifestyle portal, as well as the Founder and CEO of Postaholics.com, a social media driven information portal. While managing the growth of Talkmen.com to become the country's leading men's lifestyle portal, he also led media partnerships for all of Systec Group's initiatives.
OneShowJudges1.jpgThe One Show call for entry deadline is approaching fast. This year Asia is represented by eight judges:

Valerie Cheng, CCO JWT / Singapore (Direct jury)
Hagan de Villiers, Regional Creative Director TBWAChiatDay / Singapore (Direct jury)
Prasoon Joshi, President South Asia McCann / Mumbai (Cross-Platform jury)
Yoshihiro Yagi, CD Dentsu / Tokyo (Design jury)
Sheena Jeng, Publicis China Chair and CCO Publicis / Shanghai (Direct jury)
Nadya Kirillova, Creative Director Dentsu Inc / Tokyo (Mobile jury)
Naoki Ito, CCO Party / Tokyo (Cross-Platform jury)
Ronald Ng, ex-CCO BBDO / Singapore - now CCO DigitasLBi North America (Direct jury)
17e81171-a00e-4110-845a-b3c94ea159f4.jpgWieden + Kennedy, Shanghai has released a new Nike 80 second tv spot

The spot 'Give Yourself To The Run' follows the motivations of a early morning runner in Shanghai. It was directed by Sean Kruck.

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Grey beefs up shopper marketing + planning

Ayesha Pinto.jpgGrey's shopper marketing arm, Grey DPI, has appointed Ayesha Pinto as Regional Director, Strategic Planning, to drive more shopper insights and strategies into the shopper based design works.

Pinto (left)came on board this month and will report to Adeline Lee, CEO of Grey DPI. In her new role, she will leverage her extensive experience in shopper marketing and strategic planning to drive shopper-based design strategies for the Group.

Pinto comes with over 10 years of international experience across clients and agencies, having worked at organizations such as L'Oreal, APB and Fosters and with clients like Unilever, Nestlé, Mondelēz, Kimberly Clark and GSK amongst others. Categories she has worked on include; hair care, oral care, feminine care, food and nutrition, baby and child care, chocolates, biscuits, confectionary, alcoholic beverages and medical devices.

George Kovoor joins team at OgilvyOne Mumbai

George Kovoor.jpgOgilvyOne Worldwide India has lured George Kovoor from DigitasLBi as Senior Creative Director, OgilvyOne Mumbai. He will partner Senior Creative Director Burzin Mehta to lead digital creative for OgilvyOne, Mumbai.

Vikram Menon, President, OgilvyOne Worldwide, India: George Kovoor's experience, understanding of brands and his skill in digital story telling will make him a huge asset to the team.
Screen Shot 2015-01-23 at 8.03.28 am.jpgFebruary 14 is right around the corner, and in this online-exclusive video, the Angels would like to remind viewers that it's not Valentine's Day without Victoria's Secret.

And on February 1 Victoria's Secret will launch an all-new television commercial during the Super Bowl XLIX after the fourth quarter 2-minute warning.

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Screen Shot 2015-01-23 at 7.46.08 am.jpgThe Brooklyn Brothers has teamed up with Comedy Central for Pepsi's "Hyped for Half-time" Super Bowl campaign.

The first spot promotes Craig Robinson and the Nasty Delicious as the headliners. Other spots show Katy Perry preparing for her show, country star Blake Shelton visits a few thousand military veterans and their families.

VIEW THE HEADIN' TO HALF-TIME SPOT
VIEW THE KATY PERRY SPOT
VIEW THE BLAKE SHELTON SPOT
VIEW THE THERE SINCE THE FIRST SPOT
Epic_Meal_Time_1_1024x768.jpgNissan has today unveiled a unique marketing campaign via TBWA\Chiat\Day LA, as part of the company's run-up to advertising in Super Bowl XLIX, the first time the automaker has advertised during the big game in nearly two decades.

Unlike typical Super Bowl teaser campaigns, Nissan will not tease the actual game day spot prior to airing during the Super Bowl. Without revealing the game day commercial, Nissan's teaser activity will align with the overarching theme of the campaign, which celebrates the journey that not only dads - but also moms and children - face in trying to make family a priority while striving to balance work. The company will employ the #withdad ahead of the game day activity.

VIEW THE DADDY MEAL TIME FILM
VIEW THE DADS VS KIDS FILM
VIEW THE PLAYTIME WITH DAD FILM
VIEW THE CRAZY BALL PRANK FILM
Pampers Long Vers-2.jpgSaatchi & Saatchi Singapore has released a new Pampers commercial.

Shot in Bangkok and Cape Town over three days, the essence of the film is it's authenticity - real mums, real dads and real babies. No actors, no performance, just real genuine emotion - all captured in locations ranging from hospitals, homes or wherever the true story of the peoples' lives were being told. Casting this many babies and pregnant mums from all different ethnicity's proved a massive feat. The spot was directed by Great Guns' Devon Dickson.

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CB-ASIA-GRAB.jpgBESTADS-CB-RANK-JAN-23.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The CB App is in the Top Business Apps Charts on iTunes in 10 countries (including Singapore, Malaysia, Japan, Australia, NZ and Thailand), while the Bestads App is in the Top Business Apps Chart in 50 countries (including Australia, NZ, UK, Germany, Canada, Ireland, Argentina, Brazil, South Africa and most Asian countries). The Campaign Brief App includes CB Asia, CB Australia and CB New Zealand all on the one app.

Human Traffic Sign_speed.jpgThe 2014 Longxi Creative Awards has officially come to an end. This year the LongXi judging panel journeyed to the exotic western region of Xuan Han, Dazhou of Sichuan Province. After two long days of judging and careful deliberations, the award results are out.

The Grand Prix goes to Lowe China for its Buick TVC and Paid Internet Film category entry under the Cars- single sub-category titled "Signs are there for a reason. Obey the rules." The winner won by an overwhelming vote majority amongst the judges.
Tomaz & Lisa.jpgThe Asia Pacific Effie Awards has announced the remaining 2 Heads of Jury who will be joining the Judging Committee for the 2015 Awards.

Tomaz Mok (left) is the Chairman of McCann Erickson China. Possibly the most loyal advertising veteran who serves one agency network over thirty years, Tomaz has held 3 roles across 3 regions, 7 cities and 7 offices, and worked on numerous world known brands of Automobile, Food & Beverage, Communications, IT / High Tech, Financial Institutes, Hotel / Airlines categories during his career.
TET.jpgCoke asked Phibious Vietnam and Yeti Films to create a cultural leadership film for TET - New Year in Vietnam.

For many people TET is the most expensive time of year. Nowadays people are opting out because they just can't afford to go home with the cost of travel, gifts and lucky money. In this short film, Coke simply asks what the real meaning of TET is - spending money on family or simply spending time with family.

VIEW THE FILM
DDB New Creatives Jan 2015.jpgAustralia: DDB Sydney's creative department has welcomed a number of impressive new additions over the past seven months as Toby Talbot, the agency's chief creative officer, looks to reform the creative offering from the prominent communications agency.
 
Talbot's mission, since joining the agency mid-last year, has been threefold: create a rich seam of tech prowess throughout the department, introduce a bench of creative partners to lead the creative charge and future proof the agency with talented junior teams.
Thao, Sumo, Lukasz.jpgLeo Burnett Vietnam has appointed Nguyen Thi Thao as head of integrated account management and Sumo Banerjee as strategic business lead. The appointments reinforce its commitment towards investing behind senior talents to drive competencies in integrated marketing and strategy.

Speaking about the appointments, Lukasz Roszczyc, managing director Leo Burnett Vietnam (pictured centre) said, "With the transformation of the communication landscape, new needs of our clients, as well as emerging opportunities driven by technology, we cannot afford to rest on our laurels. We are constantly on the lookout for talents to join our team to enhance our capabilities in driving growth for our clients' businesses. Both Thao and Sumo will tap into Leo Burnett's global capabilities in social, content, shopper, mobile, B2B and CRM to deliver the strongest integrated solutions in Vietnam market."
Regina Goh - BlisMedia.jpgAdvertising technology and data company BlisMedia has appointed Regina Goh as Managing Director of Asia. Goh's appointment is an important step in the company's Asia-focused growth strategy that will see its operations expanding into Indonesia, Philippines, Malaysia and Hong Kong in 2015.

Goh will oversee BlisMedia's entire Asian operations, and will focus on managing the company's expansion, as well as propelling the sales and operations teams towards continuous profitable growth, primarily in Southeast Asian markets.
UPGRADE.jpgEvery airline passenger hopes to get upgraded. To raise awareness of the launch of Air France's new Business cabins in Asia, Fred & Farid Shanghai created the first mobile game that allowed travellers to compete for an instant upgrade, just before boarding.

Firstly, the boarding gates of Changi Airport Singapore and Kansai Airport Osaka were transformed into gaming arenas. More than 400 passengers were invited to compete against each other during their 15 minute wait before boarding. At the end, the top scorers were instantly upgraded to the new Business cabin, while the runners-up won seats in Premium Economy. These were 15 minutes that changed the 12-hour long flight of the winners who had the pleasure of experiencing the comfort of Air France's new Business seats, after receiving their new boarding pass from the pilot himself.

VIEW THE CONCEPT
Screen Shot 2015-01-22 at 10.04.52 am.jpgDove has launched a new Super Bowl spot celebrating men's #RealStrength via The Marketing Arm and produced by LA-based Stun Creative.

90% of men around the world say that their caring side is part of their masculinity and strength. Let's acknowledge the caring side of men and celebrate their #RealStrength as a true sign of masculinity.

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BOLT.jpgWith the national launch of the much awaited hatchback from Tata Motors, the company has rolled out a unique digital campaign created by DigitasLBi India to create buzz for the all-new sporty Bolt. Designed to pan out like a reality show, four highly popular Twitter influencers - Abhishek Asthana (@GabbbarSingh), Apoorv Sood (@Trendulkar), Rahul Nanda (@RahulNanda86) and Ashwin Mushran (@AshwinMushran), have been appointed by Tata Motors for this innovative digital campaign.

VIEW THE CAMPAIGN
Screen Shot 2015-01-23 at 7.55.01 am.jpgCarl's Jr. has launched its new Super Bowl commercial set to air at the big game on Feb 1 featuring swimsuit model Charlotte McKinney via 72andSunny.

Within the ad, which supports the launch of the All-Natural Burger, McKinney saunters through a bustling farmers market, seemingly naked and hidden by strategically placed produce. After a series of carefully-crafted shots with a variety of sensual fruits, McKinney comes to the center of the frame to reveal that there's nothing between her and her all-natural charbroiled burger. The spot nods to the classic scene in Austin Powers 2, where Mike Myers and Elizabeth Hurley cover themselves with everyday items.

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Screen Shot 2015-01-22 at 8.19.11 am.jpgToday, Snickers, via BBDO New York has launched a 'very Brady' teaser as a way to whet viewers' appetite for the brand's upcoming Super Bowl ad.

A veteran of advertising on Super Bowl Sunday, Snickers has a rich history of ads going back to 2010, when the brand launched its award-winning "You're Not You When You're Hungry" campaign featuring Betty White.

The spot was voted the most popular in the game in YouTube's AdBlitz poll. Now, for the first time in brand history, Snickers is giving consumers the power to help reveal the full commercial prior to the game. If consumers generate 2.5 million social media engagements before kick-off on February 1, Snickers will release the full 30-second spot.

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Screen Shot 2015-01-22 at 7.38.46 am.jpgTen agencies and one student representing nine countries have been selected Best of Show in the 2014 Mobius Awards international competition including Saatchi & Saatchi Services Hong Kong for Sung Hung Kai "Instant Newspaper Recycler" project done for Sung Hung Kai Properties, Hong Kong and Havas Worldwide India for "No Child Brides" created for Child Survival India, New Delhi.

The works ranged from a newspaper recycler that printed decorative wrapping paper from old newspapers to an airline-eBay campaign where travelers could exchange old household items for plane tickets.
Raymond Chin.jpgSapientNitro has hired Raymond Chin as Executive Creative Director for SapientNitro China.

He was previously Creative Director at Wieden + Kennedy Shanghai.
 
Reporting directly into SapientNitro's Chief Creative Officer for APAC, Andy Greenaway, Chin (pictured) will work across a variety of SapientNitro key clients and new business. His primary focus will be to drive creative excellence across all of SapientNitro's clients in China, as well as lead the team to shape and deliver work that breaks the boundaries between story and technology.
Digit and DM9 Group Photo[1].jpgDM9-Di9it Manila, the digital advertising outfit of DM9 JaymeSyfu, started 2015 in a big way by winning two pitches. While a lot of people were enjoying the holidays early in December, the agency was part of a 4-way pitch for the digital business of Century Tuna. The young digital creative shop came out on top closing the year with a huge win.

The agency couldn't afford to rest on their laurels though. Work continued well throughout the holidays as they prepared for another pitch for the social media business of BPI. The 5-way shootout ended in the first week of January with DM9-Di9it scooping the win to start 2015 with a big bang.
Omnicom.jpgA.S. Watson, the largest international health & beauty retailer in Asia and Europe (with over 11,000 stores operating 13 retail brands in 25 markets worldwide) has signed a contract extension with OMD and PHD in the Asia Pacific region.
Allergan.jpgLeo Burnett Group Singapore has been appointed by leading health care company Allergan to handle integrated communications for its medical aesthetics range in Asia Pacific. The appointment, which follows a competitive pitch involving three other agencies, will mark the first time Allergan has appointed a regional creative agency to handle its direct-to-consumers marketing for its medical aesthetics line in the region.
AMES 2015.jpgThe Asian Marketing Effectiveness & Strategy Awards and Conference will take place 3 June 2015 at the Grand Hyatt Singapore.

In response to the industry, the Awards are extended to include a full-day programme of inspirational content this year. Delegates can look forward to an outstanding world-class curriculum of seminars and workshops presented by leading industry figures from across the Asia Pacific region. Shortlisted entry case studies will be on show, offering unique insights into the world's most successful brands. The event also presents excellent networking opportunities for delegates with an intimate cocktail party held at the end of the Conference programme. Winners of the Asian Marketing Effectiveness & Strategy Awards 2015 are revealed and honoured at the prestigious Awards Ceremony in the evening.
Abbe_Hale BBDO.jpgBBDO has appointed Abbe Hale as Global Business Director across the network's Fonterra accounts and will be based in Singapore. She reports directly to Jean-Paul Burge, President BBDO Southeast Asia and CEO Singapore, and leads a team across all Asian markets.

Hale joins BBDO Singapore from the position of General Manager at Y&R Auckland where her position was to optimise client relationships and build and develop the account management department.
CWC.jpgOne of the biggest sporting events to ever grace the planet is just around the corner and the spotlight is back on tournament favourites India to repeat their magic this time as well. The tournament gets a lot of attention and is televised across the globe. With the growing use of internet and data in India, the challenge was to get as much attention for the tournament, online as compared to the live matches on television. Lowe Lintas has unveiled a new campaign with a core message for the young fans of India.

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New Football.jpgDentsu and the East Asian Football Federation* (EAFF) have agreed to extend Dentsu's exclusive global marketing and media rights, including the Internet, for all the tournaments held by the EAFF from 2016 until 2021. In addition to the EAFF East Asian Cup and the EAFF Women's East Asian Cup, EAFF tournaments include all the qualifying tournaments and the U-18 Youth Tournaments.
Nicole+Purcell+6xGyn46RSAhm.jpgCLIO, the esteemed international advertising, design and communications competition, today announced the promotion of Nicole Purcell to president, marking the first time in a decade the role has been appointed.

Having led the rapidly expanding business and team for the previous four years, Purcell will continue to build CLIO's worldwide presence and programs.
DentsuTokyo_Honda.jpgThe Directory Big Won Rankings 2014 have just been released which reveal that Japanese powerhouse Dentsu Inc. Tokyo is the world's #1 ranked creative agency.

Making the Top 10 for the first time is Y&R Beijing with a ranking of #9 in the world.

BBDO Proximity Singapore comes in at #11 in the world. McCann Erickson Mumbai at #16 and Hakuhodo Tokyo and BBDO Proximity Malaysia are both ranked at =#17

Australia is ranked #5 most creative country in the world with Japan and India also making the Top 10 at #8 and #9 respectively. China comes in at #11 followed by New Zealand (#14), Malaysia (#15) and Singapore (#19).
Alfa.jpgArcade Indonesia is an agency of 50 people. This is hard to believe as the agency only opened it's doors twelve months ago in January 2014. Led by co-founders - CEO Gary Caulfield and ECD Alfa Aphrodita - Arcade Indonesia has been an outstanding success story in the Indonesian industry.  In this latest 'Newsmaker' column Campaign Brief Asia spoke to Aphrodita to find out more on their success.

Before co-founding Arcade Indonesia, Alfa Aphrodita held the roles of creative director at McCann Erickson Indonesia and creative group head at Ogilvy. Her creative achievements span the worlds of traditional advertising, digital media and content. Aphrodita started her career as a junior Art Director at Ogilvy & Mather Advertising Jakarta in 2001. Over the next 11 years she rose to creative group head before moving to McCann Indonesia as Creative Director. She left McCann after only a year, in November 2013, to put plans together to launch Arcade in the Indonesian market. The founding client of Arcade Indonesia was Unilever and within the first 3 months they were also appointed to launch the prestigious IKEA brand in the country.
Satbir Singh.jpgSatbir Singh has resigned from Havas Worldwide India where he was Managing Partner and chief creative officer, to join FCB Ulka.

He is taking up the vacant CCO role left vacant by KS Chakravarthy (Chax), who resigned in September last year. He will be based in Mumbai.

Singh (pictured left) has been with Havas Worlwide for over 9 years and previously had worked at both Ogilvy India and Leo Burnett India as a creative director.
2fcf128.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Xanthe Wells, chief creative officer and partner at Pitch in California.

BEST TV
Fave: Newcastle Band of Brands. Newcastle's subversive take on Big Game advertising just seems to get better every year. It's great when you can have one of the most talked about campaigns without even placing a buy during the game. I hope this project hits its crowdfunding goal because it's always great watching the master of sarcasm, Aubrey Plaza, do what she does best. READ MORE...
william_hill-screen_shot-en.jpgAustralia: William Hill, one of the largest bookmakers in the UK for over 80 years will be launching its brand in Australia in the coming months. It has appointed Clemenger BBDO Sydney to handle all creative services.
 
Says Clemenger BBDO Sydney executive creative director, Paul Nagy: "This is a fantastic win for Clemenger BBDO Sydney and an amazing way to start the year.  We are extremely proud and excited to be partnering with such an iconic global brand and look forward to laying the foundations for its competitiveness within the Australian market."
74702.jpgNew Zealand: NZTA and Clemenger BBDO, Wellington have launched their new speed awareness campaign asking drivers to consider the possible effects and outcomes speeding has on others. Watch as a young mother's speeding is literally projected on to those around her.

Directed by Finch's Derin Seale the spot comes in the wake of their previous collaboration on the highly successful, "Mistakes".

VIEW THE SPOT
Chris Steedman.jpgM&C Saatchi Mobile has launched in Asia-Pacific, setting up shop as the first specialist global mobile media agency in the region, led by highly regarded mobile veteran Chris Steedman.

Steedman heads the team based in Singapore, from where he will service the entire APAC region, specifically working with existing clients in the Japan, South Korea, China, South East Asia, India, and Australian markets.

M&C Saatchi Mobile has run a raft of new business in the region, highlighted by recent appointments by Skype and ZALORA.
Cadbury.jpgStarcom Mediavest Group, has been appointed the digital partner of India's iconic Chocolate brand, Cadbury Dairy Milk. SMG Convonix, digital arm of Starcom MediaVest Group in India and DigitasLBi have jointly been awarded the digital strategy and creative mandate for Cadbury Dairy Milk, a brand of Mondelez India Foods Limited.

Under the umbrella of this partnership, SMG Convonix and DigitasLBi will be responsible for the Digital Transition of Cadbury Dairy Milk. This will include crafting the digital strategy, charting the roadmap and shaping a path taking Cadbury Dairy Milk in to the digital future.
Chris Riley_O&M Singapore.jpgOgilvy & Mather Singapore has appointed Ogilvy veteran Chris Riley, currently Managing Director for IBM Brand Services, to the Group Chief Operating Officer post, effective immediately. Riley takes over the COO position from Giri Jadhav who was promoted to Vice President, Ogilvy & Mather Advertising, Asia Pacific, in September 2014.

In the COO role, Riley (pictured) will partner with Fiona Gordon, O&M Singapore Group Chairman, on the strategic leadership and management of the O&M Singapore operations as the Group further develops its offerings in data and customer engagement, and continues to serve as a vital global hub for the O&M network in Asia Pacific. In addition to his new COO responsibilities, Riley will continue to lead O&M's IBM relationship across the region, a position he has held since 2011.

"Re-invention and innovation have been continual themes for Chris who has a diverse background working across advertising, digital, direct and data," said Fiona Gordon, Group Chairman, O&M Singapore. "Since joining O&M Hong Kong in 1995 Chris has successfully worn a number of hats, including leading OgilvyOne through periods of great change and growth and overseeing a number of our largest accounts, such as IBM, across multiple emerging and developed markets in the region. I'm delighted to welcome such an accomplished partner to the Singapore leadership team."
NoelMagnus10.jpgAustralia: Well known Australian ad industry figure Noel Magnus has returned to the communications world, joining independent communications agency, REBORN as managing director.

Magnus, the former CEO of JWT, Australasia (2007 - 2010) has been in general business consultancy and the legal world for the past three years.

Says Magnus: "While I learned a hell of a lot during my time out of the industry, I sure as hell missed it too. I absolutely love agency life and working with genuinely creative thinkers. Needless to say, I didn't find too many of them in the law."
Oliver Xu.jpgIn addition to Xu's appointment as Managing Director for Grey Beijing, Xu will also be running Grey Group's integrated services in China, taking on the newly created title, Chief Integration Officer.

Xu (pictured) said, "I can't wait to get my teeth into the role at Grey. They have really gone from strength to strength in the last few years, what TH has done with the network in China is really impressive. I am so excited to be part of their journey and of course will do everything I can to take them to the next level."

Xu has twenty-two years in the business and has held a series of senior leadership roles at top agencies such as JWT, Saatchi & Saatchi and BBDO Beijing.

Grey Beijing has enjoyed significant growth in recent years with the team appointed as the lead creative agency for Mengniu, GSK and Futon Automobile as well as winning a raft of new business.
Stanley Ngai2.jpgStanley Ngai has been promoted to Managing Director of Maxus Hong Kong. Ngai (pictured left) replaces Caroline Chan, his former manager, who is moving internally to join GroupM Sports and Entertainment (a wholly owned division of GroupM).
 
Over the last 4 years, Chan has been instrumental to business growth and fame at various industry awards, successfully transforming the agency to an integrated communications offering. The revenue and size of the agency has doubled in this time with offline / digital integrated teams, a specialized search unit and dedicated strategic planning resources. Some of the new business wins include 7-Eleven, Pandora, Maxim's Branded Products, Hysan Development, Sheraton and Swatch Group.
Interband logo.jpgInterbrand India has brought Ashoo Advani on board as Associate Director, Brand Strategy. Based out of Mumbai, Advani will work closely with Ashish Mishra on the agency's robust client roster.

Advani brings has experience of over a decade in brand communications and strategy development. His expertise pans largely around developing brand communication for new and existing brands. He has worked with leading brands, across categories ranging from automobile, retail, realty amongst others and has an experience of working on large scale brands such as Asian Paints, Royal Challenge, Director's Special, Edelweiss Tokyo Life Insurance, CK Birla Group, Mahindra Two Wheelers, Tata Motors etc.
Rachita pic.jpgLeo Burnett India has appointed Rachita Dutta as business head at its Delhi office. In her new role, Dutta will work closely with Samir Gangahar, executive director of Leo Burnett Delhi, to help grow the agency's business by focusing on organic and new business growth.

Commenting on the appointment, Gangahar said, "I am delighted to have Rachita on board. Her depth of knowledge and experience across categories and geographies would really add to the agency's capabilities. Moreover, having had the experience of heading an agency, Rachita will add mmense value to the leadership team in Delhi."

Dutta (pictured left) said, "I have always admired the work produced by Leo Burnett from a standpoint of strategy and the final creative product it delivers to solve its clients' problems. With changing times, the agency is evolving as a holistic unit which is not only equipped to offer traditional communication solutions but also more contemporary services like digital, activations, etc. I look forward to work with Leo Burnett Delhi's young and talented team to create communication that is creatively stimulating and relevant in the real world."
GV Krishnan, Executive Director, Lowe Lintas Bangalore.jpgOnline furniture company Urban Ladder has appointed Lowe Lintas Bangalore to handle its creative mandate in India. Lowe Lintas Bangalore will assist Urban Ladder in its aim of providing a curated destination for home solutions, to help the Urban Indian build well-furnished, beautiful homes.

With over 1000 products and 25 categories such as wardrobes, sofas, beds, dining tables, storage shelves etc., Urban Ladder is India's leading online furniture company. At present, Urban Ladder has a strong network in seven cities in India including Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad and Ahmedabad and this number is expected to grow to 25-30 cities by 2016.
Taranjeet_new photo.jpgTwitter has appointed Taranjeet Singh as Head of Sales for its India operations and will be based in its Gurgaon office. Singh's main responsibilities will be to increase the commercial opportunities for Twitter in India and to work closely with brands and agencies to maximise the value of real-time marketing on the world's largest platform for live, public conversations.

Commenting on the appointment, Parminder Singh, Twitter's Managing Director for Southeast Asia, India and Middle East and North Africa, said, "India is a very important market for us - we've seen strong usage of our platform across the board last year and now is a great time to increase our local sales presence by bringing in Taranjeet as our country business head. We've seen growing momentum from brands and agencies to use Twitter to connect with their audiences in real-time for major events as well as everyday moments in India. Taranjeet will lead our partnership with brands for maximize their creativity and deepening their customer engagement on our platform to take our sales business to the next level in India."
ENTRY DEADLINE EXTENSION.jpgAdFest has extended the entry deadline for this year's Lotus Awards until next Friday 23rd January. This deadline extension applies only to the following Lotus categories:

- Film Lotus (excluding the 'Other Film' sub-category)
- Press Lotus
- Outdoor Lotus
- Direct Lotus
- Promo Lotus
- Design Lotus
- Print Craft Lotus
- Film Craft Lotus
- New Director Lotus
- Media Lotus
- Branded Content & Entertainment Lotus
- Effective Lotus

BESTADJOBS-JAN.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

Or if you place 10 or more jobs per month the rate drops to only $45 per job listing.
 

TheBestAdJobs.com benefits the global advertising community by providing visibility of open industry positions, via the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

EMPLOYERS AND RECRUITERS: UPLOAD YOUR ADS HERE

Ashjith Ballal,png.jpgDigital L&K Saatchi & Saatchi has strengthened its creative structure with the appointment of Ashith Ballal and Divyesh Swamikutty as Creative Directors operating from the Mumbai office.
 
Ballal (pictured top) has previously worked at O4 digital, Channel V and Radio Mirchi along with taking up a lot of freelance assignments on brands such as Honda Mobilio, Ford, Reliance, and Volkswagen Polo. Commenting on his appointment he said, "The support I get at Digital L&K Saatchi & Saatchi to try new things and pursue ideas that excite me is amazing. It is a hugely nurturing and supportive environment which really helps bring out the best in everyone involved.
Screen Shot 2015-01-19 at 8.03.34 am.jpgAustralia: On the back of the successful 'Open Film Series' starring tennis legend Andre Agassi, Jacob's Creek and Cummins&Partners Melbourne has partnered with world number one tennis player and three-time consecutive Australian Open winner Novak Djokovic.

Unscripted and raw, the films created by the agency show a side of Djokovic the world has perhaps not seen before. We see the real Djokovic, recounting his never before told life stories from Belgrade in Serbia, celebrating the people, places and passions that have made him the tennis champion he is today.

VIEW THE FILM
Racepoint.jpgIntegrated marketing communications agency Racepoint Global (Asia), has expanded its RPG Studios offering across the Asia region. As the industry continues to shift and evolve, creative content plays an increasingly larger role with the demands of clients and is indicative of the future of communications.
 
To support the expansion of services and evolving needs, the agency has added three key positions. Noel Wong, has been named Senior Art Director. In this role, Wong is tasked with leading creative integration across the region. Wong has a strong background in user interface builds, coding, video, motion and infographic design.
Fortune.jpgIndocement is a market leader but the brand needed to strengthen its leadership by tapping into the younger generation to convince them that the brand is unquestionably strong. To create a sophisticated digital campaign to strengthen its strong and trusted image in the youth market, Fortune Indonesia created Arena Uji Kokoh, a synchronised smartphone and PC race game to crash a car into a wall.

VIEW THE CONCEPT 

FCB Shanghai picks up VW's Škoda business

Skoda logo.jpgShanghai Volkswagen has selected FCB Shanghai as its new agency for Škoda in mainland China, taking responsibility for Škoda branding, and its Fabia and Superb models. FCB Shanghai will lead Škoda's 2015 rebranding campaign, as well as the grand launch of the new Fabia and the new flagship model in China.
James Tagg 2.jpgIPG Mediabrands has appointed James Tagg as the Director of Performance Marketing, overseeing digital and mobile initiatives for the agency group in Hong Kong.
 
Tagg (pictured) joins the company from Havas Media in the UK where, as the head of mobile strategy, he led ideation and execution of mobile initiatives for the agency's key clients such as Hyundai, Camelot and PayPal.
 
With core capabilities across the full range of mobile marketing, Tagg has created innovative campaigns that have set new benchmarks in the mobile industry and driven revenue impact for clients.
 
At Starcom, where he was the head of mobile, Tagg worked with Emirates, Samsung and RIM generating new streams of revenue for his clients as well as spearheading thought leadership and representing the agency at events and mobile industry steering groups.
Matt Seddon.jpgMatt Seddon, former CEO at Ace Saatchi & Saatchi, has returned to The Philippines to open his own agency, Silver Machine Digital Communications.

Seddon (pictured) is widely credited with "turning around" the fortunes at Ace Saatchi (and prior to that JWT Manila) during his previous stint in Manila between 2005 and 2012. He now feels passionately that the time is ripe for a new kind of agency, one which is in tune with the explosion in digital and social media.

Explaining this, Seddon points to the fact that the Philippines is often referred to as the social networking capital of the World, and yet the spend on digital media in the country is barely 2% of the almost P300 billion ad market; compared to almost 30% in the USA. "There's a massive disconnect between what the traditional agency can offer and how the modern consumer interacts with the media. Agencies today either don't have the skills or the inclination to change what in The Philippines has proven a profitable formula around traditional media, and advertisers are missing out on the chance to engage with their consumers as a result."
Ashton.jpgHakuhodo Inc Tokyo has completed the acquisition of 65% of the issued shares of leading strategic corporate communications agency Ashton Consulting (Ashton). As a consolidated subsidiary of Hakuhodo, Ashton will continue to operate as an independent firm, while collaborating closely with Hakuhodo to serve the communications needs of Japanese and global clients.
Rahul Vasudev.jpgMediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, has appointed Rahul Vasudev as Managing Director for the APAC region.

Vasudev (pictured left) joins the MediaMath team from MediaCom where he was the Head of Digital for the APAC region. He brings a wealth of regional expertise and experience to MediaMath including an intimate knowledge of agency business, and an invaluable understanding of the publisher and technology landscape. Vasudev will oversee all APAC operations and help accommodate the soaring demand for MediaMath¹s technology across the region.

Erich Wasserman, Chief Revenue Officer, MediaMath, commented, "Rahul is highly and fondly regarded throughout the digital media landscape, having been recognised by clients, peers and partners with numerous accolades. His unparalleled understanding of the digital ecosystem will accelerate the next wave of our expansion across APAC. We are delighted to welcome him to the team."

Simon Veksner: A book about poison gas

100_advertising_cover_3d_1.jpgBy Simon Veksner
Creative Partner, DDB Sydney

I have a book out and it would be remiss of me - as an ad guy - not to plug my own product.

So I will.

100 Ideas That Changed Advertising is really a history book, charting the development of advertising from the earliest posters (perfectly preserved advertising messages have been found on the walls of Pompeii) to today's online media behemoths like Facebook and YouTube. READ ON...
Rafael_Guida.jpgOgilvyOne Hong Kong has hired Rafael Guida as Executive Creative Director, effective immediately. Guida's focus will be to expand digital offerings and grow the team, working alongside Sheilen Rathod, Managing Director at OgilvyOne Hong Kong. He will report to Reed Collins, Chief Creative Officer, Ogilvy & Mather Group, also based in Hong Kong.

Guida (pictured) has relocated to Hong Kong from OgilvyOne in Kuala Lumpur where he was Creative Director. He brings with him a wealth of experience having worked for the company across various markets worldwide, spanning Asia Pacific, the Middle East and Latin America. A proven leader and a 12 year veteran in digital marketing, Guida is also a recipient of multiple awards wins, including Cannes Lions, Effies and OneShow.

JWT picks up FindIt Malaysia business

JWT and FindIt team.jpgJWT Malaysia has been named agency of record for FindIt Malaysia, which has launched a mobile platform that helps consumers find business and services nearest to them. The appointment underscores JWT Malaysia's fast-growing digital and social media marketing capabilities.

FindIt delivers location relevant search results across merchant listings, best deals, offers and classified ads. About 300,000 businesses across Malaysia are already on Findit, and more are signing up each day.
Emergence2.jpgIf you are looking for a good excuse to visit the Western Australian Wine and Surfing region, this conference is for you!

Conference Pass: $550
All In Pass: $680

 
Emergence Creative, Western Australia's premier creative conference and festival - Sunday March 8 to Wednesday March 11 - turns the iconic Margaret River region into a creative playground, bringing together like-minded creatives from across the globe for a four-day sensory overload where ideas are heroes and all that is experienced is there to reignite creativity and encourage new ways of thinking.
 
Now in its third year, run by the Creative Corner, Emergence Creative has attracted the likes of famed American music producer PJ Bloom (Glee), Christian Van Vuuren (Bondi Hipsters, Soul Mates), the Gruen Transfer's Carolyn Miller, Jonathan Kneebone (Glue Society) and a host of others and is set to release a stellar line-up of speakers for the 2015 event.
Screen Shot 2015-01-16 at 6.20.53 am.jpgThe Cannes Lions International Festival of Creativity today opens for delegate registrations with its most versatile package options to date. As well as the launch of the Lions Innovation Festival, this year sees the opening of the Cannes Lions Beach; an area to network, take a break, and enjoy exclusive talks throughout the day. All full week Cannes Lions delegate pass holders will have access, with a limited number of networking passes being made available for those who want to solely make use of the beach facilities.
Malcom Poynton.jpgMalcolm Poynton has been "officially" announced as the first Global Chief Creative Officer for Cheil Worldwide, the global network encompassing McKinney, The Barbarian Group, Beattie McGuinness Bungay and iris.

Campaign Brief Asia first broke the news of the appointment in June last year, but Poynton has been serving "gardening leave" since his resignation from the digital technology company SapientNitro where he was Chief Creative Officer for Europe for four years.

Poynton (pictured left), who remains based in London, has a remit to help Cheil evolve into one of the world's most recognised creative networks.

The new role has been created as part of Cheil's push to boost its international growth and creative reputation.
Dan Wieden photo-thumb-300x400-77116-thumb-300x400-167572.jpgAWARD, Australia's pre-eminent creative industries body, today announces the line-up of judges for the 36th AWARD Awards, who will work under chairman of judges, Dan Wieden (Wieden+Kennedy).

Selected chairmen judging alongside Dan include:

Ralph Van Dijk - Eardrum
Tim Buesing - Reactive
Pat Baron - McCann
Toby Talbot - DDB Group
Cameron Blackley - BMF
Jason Little - For The People
Tom Spicer - Arnold Furnace
Michael Ritchie - Revolver
James Mok - FCB
Leon Wilson - CHE Proximity

A total of 110 of Australasia's creatives will be tasked with selecting the 36th AWARD Award winners, with the first jury starting on 28th January 2015.
Portrait_AKI KUBO .jpgOgilvy & Mather Japan has made major changes to its senior management team with the appointment of Aki Kubo as Chairman and Todd Krugman succeeding him as President, effective immediately.

These leadership moves represent an exciting time and new direction for Ogilvy Japan. Kubo (pictured top left) replaces outgoing Chairman, Kent Wertime, who will remain a part of the Ogilvy Asia regional management team. As Chairman, Kubo will continue to grow the company's profile and client relationships, as well as oversee Ogilvy PR. During his time as President, Kubo was instrumental to the successful launch of Geometry Global Japan and helped to turn the agency into one of the leading engines of the region.

Commenting on his new role Kubo said, "Kent has been an outstanding leader and mentor, transforming Ogilvy Japan into the leading creative agency it is today. I am excited by succeeding him as Chairman and ready to take the business to a new level."

Leo Burnett India doubles up for McDonalds

Double 1.jpgLeo Burnett India has launched a brand new campaign inviting people to come and relish McDonald‟s Double Patty range of burgers under its limited edition - "Doubles Fest‟.
 
The campaign is based on the insight that it's even better when you get double of something you love.

VIEW THE SPOT
Alicia, Fin and Steven.jpgStarting 2015 on a strong note boutique agency Blak Labs Singapore has beefed up its creative-focused model with three new hires.

Joining Blak Labs are Steve Koswara, Designer (pictured right), Fin Guo, Art Director (pictured centre) and Alicia Tan, Copy (pictured left).

Koswara recently graduated from NAFA and his design excellence is already making an impact for clients such as Gardens by the Bay.
Joey Tiempo.jpgTBWA\Santiago Mangada Puno kicks off the year with six promotions within the creative team; one in account management; and two in the digital department.

Joey Tiempo (pictured) steps up to head the agency's digital arm as the Digital Executive Creative Director. She has come a long way over the decade, having worked with J. Romero & Associates, Adformatix-Hakuhodo, Jimenez-Basic Advertising and Y&R Philippines. Tiempo's extensive brand experience includes Toyota, Jollibee, Sara Lee, Citibank, Del Monte and Energizer. She won the first Webby for the Philippines and her work is recognized at Cannes Lions, ADFEST, Spikes Asia, One Show, AWARD, the Clios and London International Awards (LIA).
NewcastleBrownAle_BandOfBrands.jpgWhy do big brands have all the fun at Super Bowl time? Brands of America, football is a team sport. And now marketing is too. Introducing Newcastle's Band of Brands. #BandOfBrands. Created by Droga5 New York Newcastle Brown Ale's "Band of Brands" is aimed at producing the first crowdfunded Big Game ad. In exchange for a small contribution, any brand can join Newcastle's team and have its logo and messaging featured in an actual Big Game spot. The video is fronted by "Parks and Recreation" star Aubrey Plaza.

VIEW THE SPOT 
Maggie Tang.jpgIPG Mediabrands has appointed Maggie Tang as Managing Director of its Taiwan operations. In this role, Tang will oversee UM and Initiative's core business activities and drive the agency's strong growth momentum in the country.
 
Tang returns to Mediabrands network following her tenure with OMD, where she served as the as the General Manager from January 2013 to December 2014. Prior to that, Tang was the Deputy General Manager for IPG Mediabrands from August 2009 until December 2012.
 
With close to two decades of work experience in the media industry, Tang has worked with a bevy of media agencies such as Maxus, Zenith Optimedia, Mindshare and Lintas Advertising as a strategic planner, Business Director and Deputy General Manager, serving clients such as Unilever, Audi, McDonalds, Tiffany, HTC, etc.
 
Tang takes over the position from Sheena Liu, who has moved on to pursue other career opportunities. Tang will report to Prashant Kumar, President of IPG Mediabrands, World Markets Asia.
BBDO Guerrero NUJP.jpgFive years since 32 journalists were ambushed in the Philippines, 84 suspects remain at large, four witnesses have been murdered, and zero convictions have been made. The media continues to be banned from covering the trial.

With a public resigned to inaction on the case, The National Union of Journalists of the Philippines collaborated with BBDO Guerrero to remind them why they should be outraged. On November 23, 2009 - five years to the day of the Ampatuan Massacre - the NUJP held a one-day installation that recreated the initial front-page coverage in newspaper.
Flavorstone.jpgDentsu Japan has released an online video for client TV Shopping Laboratory, featuring 100 Japanese maids in action cooking up a pancake for the master of the house.

The video promotes the Flavorstone brand of cooking pans. The pancake smoothly moves from one maid to the next with the help of its non-stick cooking surface. Most of the maids in the video are actually working in maid-café in Japan.

VIEW THE SPOT
Anushree Ghosh, Director, Strategic planning.jpgRazorfish India has appointed Anushree Ghosh as Director, Strategic Planning. Ghosh (pictured left) comes with a rich experience of 15 years and will be operating from the Mumbai office, but is mandated to lead strategy across key businesses for Razorfish India. She will be reporting to Charulata Ravikumar, Chief Executive Officer Razorfish India. 

Commenting on the appointment Ravikumar said, "We are constantly seeking highly curious people who have the energy and a razorsharp mind to persistently look for lateral solutions for the clients we partner. Her ability to quickly cut through the million possibilities to get to that one clear insight will be a big asset for us."
THE-INTERVIEW-PACKER.jpgJames Packer has reportedly paid Leonardo DiCaprio and Robert De Niro more than $15 million each to endorse his gambling meccas in Macau and Manila.

The one minute trailers to promote a short film 'The Audition' were directed by Martin Scorsese via RSA Films and filmed on location inside Packer's Studio City casino in Macau and City of Dreams casino in Manila.  A follow up spot will star Brad Pitt. 'The Audition' - to be released mid 2015 - is rumoured to have cost more than $70 million to make.

VIEW THE MACAU SPOT
VIEW THE MANILA SPOT
dumb_ways_to_die.jpgThe Gunn Report has released Cases for Creativity 2014, a study that identifies the campaigns that have won both a Cannes Gold Lion for creativity and a 2014 Gold Effie for effectiveness.
 
Representing the high watermark of advertising achievement, 12 campaigns have accomplished such a feat in 2014 and show the ability for creativity in all its forms to drive extraordinary results. Traditional TVCs sit alongside PR stunts, technology experiments, and good old-fashioned consumer promotions.
AE2015 HOJ 1.jpgAsia Pacific Effie Awards, the region's symbol of marketing effectiveness excellence, has named two heavy weights as the first 2 of 4 Heads of Jury for the 2015 Awards.

Ross Jackson is the Head of Brand, Product, Client Marketing and Cross-Border Asia Pacific.

He joined Visa in 2008 in the concurrent roles of Marketing Director for Southeast Asia and Product Innovation Marketing Director for Asia Pacific. He has also led Visa's cross-border business and Marketing Analytics function in AP and CEMEA before his current role. Prior to moving to Singapore Jackson was Head of Cards for Westpac Bank, New Zealand.

Sir Martin's seven qualities that will get you hired

SirMartinSorrell.jpgHere's a blog piece penned by Sir Martin Sorrell, Founder and CEO of WPP, in which he outlines seven qualities that will get you hired. It first appeared here on Linkedin.

Different roles require different skills and attributes. But the best people we hire at WPP tend to have some very important characteristics in common. Here's my top seven:

1. An ambidextrous brain
We live in a world increasingly dominated by data but if all you can do is read a spreadsheet you won't reach the highest level. Success in business means being able - as Roger Martin of the Rotman School of Management puts it - to appreciate qualities, not just quantities.
Gary Lim_Nikhil Panjwani.jpgThe BBDO and Proximity Singapore creative team that created the highly-awarded "Guinness Draft now in Bottles" print campaign has been included in Adage's Creativity Awards Report for 2014.

Nikhil Panjwani and Gary Lim were both ranked at No.10 worldwide in both the Copywriters and Art Directors ranking respectively.

Although most of their ranking points was for the Guinness campaign their "World Under Water" campaign also contributed.

The only other people from Asia included in the top 10 was the Dentsu Tokyo creative team that created the Honda Internavi Arton Senna campaign - Yu Orai (art director), Sotaro Yasumochi (Copywriter) and Nadya Kirillova (Copywriter). Others in the top 10 were from UK, US, Sweden and South America.

See all the tables here.
Eyes on the Road.jpgOgilvy Beijing's "Eyes on the Road" campaign for Volkswagen, which highlights the dangers of texting while driving, has been recognised as one of the top Automobile ads of the year at the One Show Automobile Advertising of the Year Awards.

The global awards ceremony was held at the North American International Auto Show in Detroit. Ogilvy Beijing's "Eyes on the Road" was awarded as one of the best ads of the year in the Experiential/Installations, live events, competitions, exhibitions category.
Screen Shot 2015-01-13 at 6.46.39 am.jpgNew York-based ADC, the first global membership organisation to celebrate and award leaders in creative communications, has released its new Legacy film series this morning, featuring industry greats including Simon Harsent who is widely recognised and active in Asia and Australia.

The film series also features Steven Heller and Bonnie Siegler.

VIEW THE SIMON HARSENT FILM

DDB Mudra North India wins Pan Bahar business

Pan Bahar Logo English.jpgDDB Mudra North has won the creative mandate for Pan Bahar, post a multi-agency pitch.

Known to the world as "The Heritage Pan Masala", Pan Bahar has spanned over 50 years of existence through leadership and its belief in the excellence of taste. The brand has a strong foothold amongst consumers, with products like Pan Bahar, Pan Bahar Crystal, Bahar, Begum, Dilruba, Wah and Natkhat. Each of their products is manufactured with expertise, in order to present their exclusive offerings to the ever-growing customer base.
Screen Shot 2015-01-14 at 6.25.22 am.jpgLYNX Hair styling and shampoos, the latest addition to the LYNX range of grooming products is kicking off 2015 with the release of a TVC via BBH London and Biscuit Filmworks that aims to help guys get the look with 'less effort and more style' using the LYNX Hair product range.
 
Hitting TV screens on 18 January 2015, the new campaign consists of a one minute spot and a 30-second cut-down that will air across the five metro capital cities (both free to air and pay TV) as well as online.

VIEW THE SPOT

AdFest extends deadline to Friday 16th January

AdFestExt.jpgAdFest has extended the entry deadline for Lotus categories that will be judged "remotely" for the 2015 Lotus Awards until Friday 16th January.

Entries to the Remote Judging Categories (which include Other Film [in Film Lotus], Radio Lotus, Interactive Lotus, Mobile Lotus, Integrated Lotus, and INNOVA Lotus) were originally scheduled to close this Friday 9th January 2015.

"We have received many requests from agencies, production companies and creative studios across Asia Pacific and the Middle East asking for more time to finalize their entries, so we are happy to confirm we have pushed back the Remote Judging deadline to 16th January," Kem Suraphonchai, AdFest Festival Director said.
Screen Shot 2015-01-12 at 11.15.02 am.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Mark Forgan and Jamie Standen, creative directors at Rosapark, Paris.

BEST TV
A strong showing in TV. Our pick goes to Newcastle Brown Ale, they've really nailed the style of those Doritos user-generated spots. 'Comedy that everyone can enjoy', and we did. Ikea is right up there in second place with some brilliant craft - we'd give the shirts off our backs to work with Dougal Wilson on something like this. READ MORE...
Alan_Couldrey.jpgAlan Couldrey has been appointed Chief Talent Office for Ogilvy & Mather Asia Pacific. Couldrey will continue in his role as CEO of Brand Union Asia Pacific, which he has held for five years.

As Chief Talent Officer, Couldrey's main responsibilities will include recruiting top talent to Ogilvy, employee development and training, as well as overseeing the company's HR function. He will report directly to Paul Heath, Chairman and CEO, Ogilvy & Mather Asia Pacific.
Oreo Delight Thin_1.jpgContinuing from the successful launch of Oreo Delight Thin in July last year, Mondelez has launched the second wave of a tvc-led integrated campaign created by FCB Shanghai. The creative falls under the new Oreo brand platform "Wonderfilled", using animation to explore an imaginary world of fashion and encourage adults to see the world from a different perspective.

VIEW THE SPOT
Rueben Anthony.jpgXM Malaysia Managing Director Rueben Anthony has been appointed to the role of Managing Director of XM Asia's regional Digital Transformation & Consulting Unit.

XM Asia's consulting unit offers enterprise system integration solutions, user experience and information architecture design, digital analytics, eCommerce and consumer digital behaviour research, as well as CRM solutions. Anthony (pictured left) replaces Vince Lui, who is departing the agency to pursue new opportunities.

"Rueben has been instrumental in the growth and development of the consulting business, working alongside Vince, so it is a natural move for him to take on the top role. He is extremely driven and an incredible personality. I have no doubt that he will be extremely successful in his new role," said XM Asia CEO Nanda Ivens.

BBDO Singapore elevates Joe Braithwaite to GM

Joe_Braithwaite BBDO.jpgJoe Braithwaite, previously BBDO Singapore's client services director, has been promoted to General Manager.

Braithwaite (pictured left) has been with BBDO Singapore since 2008, joining from iris Singapore and serving as business lead on Fonterra, Guinness and Tiger Beer, as well as heading up the account management department. A key member of the regional and local business development team, Braithwaite will continue to report directly to Jean-Paul Burge, CEO BBDO Singapore and President BBDO Southeast Asia. In his new role he takes on a deeper level of involvement across all key accounts in addition to management responsibilities for the entire agency.

AMES Awards announces 2015 jury presidents

Thompson & Welde.jpgThe Asian Marketing Effectiveness & Strategy Awards, Asia Pacific's awards honouring outstanding marketing strategies that deliver real business results, has announced its jury presidents for 2015.

James Thompson, Global Managing Director, Diageo Reserve (pictured left), will chair the Effectiveness jury. Thompson leads the luxury business for Diageo from his base in Singapore and has been with the company since 1994 in a variety of roles and locations. Thompson is a strong advocate of the impact creativity can have on businesses, and of the opportunities businesses offer people to create legacies and transformation. He believes that a combination of rigour and flair is a vital recipe for commercial success.

Commenting on his appointment, Thompson said, "I am delighted to be chairing the jury for the Effectiveness category. It is a great opportunity to celebrate and acknowledge leading quality work and to learn from it."
Odonil.jpgDabur Odonil is a leading air freshener brand in India. McCann India's challenge was to drive sales by targeting people who are laid back and do not pay much attention in keeping their house smelling fresh and clean.

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VW1.jpgTribal Worldwide Beijing has launched a digital campaign that illustrates how the high performance of VW's TSI engine can be measured in smiles.

With 3 million views within five days of its release, a series of three humourous viral videos - Acceleration, Hill Climbing Ability and Fuel Efficiency feature down-to-earth stories, showing how VW's high performance TSI engines will bring a smile to drivers.

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2150441421099141636.jpgThe 2015 Torch Awards is now open for entry. New York Festivals World's Best Advertising invites young creative talent from the ages of 18-25 to take part in the second annual Torch Awards, a unique competition that explores a creative challenge each year and offers mentor training on how to pitch their idea. This year's challenge is a 60-second video.

For the 2015 Torch Awards, New York Festivals has partnered with The Project Solution, an international nonprofit organization that collaborates with small, like-minded nonprofits around the world that require small grants to fund a critical infrastructure project in their region.

For more information please visit the Torch Awards: HERE, or to enter click: HERE.
juryImg_20141218165759.jpgCLIO has today announced the CLIO Creative Bowl, an initiative surrounding football's biggest night. Focused on highlighting the best advertising creative airing in the game, the two-part competition will feature an expert jury voting on the top spot, and a live trophy presentation in the winning agency's city. Beginning January 12, the latest Creative Bowl news can be found at creativebowl.clioawards.com.

Creative Bowl is the brainchild of Rob Reilly (left), global creative chairman at McCann Worldgroup, and leader of this year's Bowl jury. Coverage will appear on all CLIO social channels and the Creative Bowl blog. The inaugural Super CLIO winner will be announced at 4pm on Monday, February 2.
Ronald Ng.jpgAs reported by Campaign Brief Asia last week, Global marketing and technology network, DigitaLBi has officially announced the appointment of Ronald Ng as Chief Creative Officer for North America.

Ng (pictured) joins the agency from BBDO & Proximity Singapore, where he served as Chief Creative Officer for that office, as well as head of the network's Asia Creative Council. At DigitasLBi, he'll lead creative teams across all six offices in North America - the agency's largest region. Ng will be based in New York, and will report to Tony Weisman, CEO of DigitasLBi North America. He will work alongside Chris Clarke, Chief Creative Officer for DigitasLBi International.
 
"Ronald is a seasoned leader and a creative force to be reckoned with," says Weisman. "You can see his ingenuity and passion in every piece of work that he does. He's been rightly recognized by the industry numerous times for driving innovative, cross-channel programs, and his creative leadership inspires both teams and clients. We're thrilled to have him onboard."
Jamie Zhao.jpgDigitasLBi China, part of the Publicis network, has hired Jamie YJ Zhao as Group Creative Director.

Leading a team of 50 people and reporting to Lamy Zhang, Managing Director of DigitasLBi in China, Zhao has been tasked with incorporating the agency's strong social creativity into a blended digital creative department, as well as helping identify and pursue new business opportunities.

Zhao has built a reputation for her quality of work across clients including Nike, Converse and, MHD, as well as Unilever, Pepsi, and L'Oreal Paris,.

She has also won awards at Cannes, EFFIE Great China, OneShow, The Festival of Media Awards, China 4As, LongXi NOVA and ROI Festival.

"Digital is now everywhere in China, so creativity is not only about going broad, but going deep. We're creating possibilities in life, connections with people and their surroundings, and subconsciously trying to change behaviour and perceptions. My approach is to focus on storytelling, rather than on gimmicks, special effects or technology for technology's sake," said Zhao (pictured above).
Nikkei 1.jpgJapanese news giant Nikkei has launched its new weekly regional business publication, Nikkei Asian Review, with a multi-market integrated brand campaign produced by Edelman Australia.
 
"We spent a considerable amount of time researching the target audience, interviewing over 300 business leaders across the Region, discovering that the true insight into launching the publication was to position the strengths of the stories and the fact that Nikkei Journalists uncover news and insights from deep within business operations, and develop stories that are untold", said Aimee Dean Director of Brand Strategy.

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THE BIG BAD EIGHT.jpgAdFest has confirmed the eight Jury Presidents who will oversee the 2015 AdFest Lotus Awards.

"We have put together an all-star cast of Jury Presidents this year, who collectively influence some of the most innovative brands and agencies operating in the world today," said Jimmy Lam, President of AdFest.

The "Big Bad Eight" Jury Presidents are:

- Rei Inamoto, Worldwide Chief Creative Officer & Vice President at AKQA, New York & Global (Grand Jury President, and also Jury President of Interactive Lotus & Mobile Lotus, and Jury President of Integrated Lotus, INNOVA Lotus & Lotus Roots)
Doris Kuok.jpgMEC has appointed Doris Kuok as Managing Director of their Hong Kong office, with immediate effect.
 
Kuok (pictured left) takes leadership of the office from Matt Semple, who returns to Europe after a 7 year stint in Asia Pacific, and will be charged with growing the office in line with MEC's brand manifesto, dedicated to the growth of clients, employees and the industry.
 
Stephen Li, CEO of MEC Asia-Pacific, said, "Being committed to investing in top talent, we are delighted to have Doris join us. She brings with her excellent leadership skills and strong communication strategy expertise - particularly in the digital arena, which is one of our core areas of focus."
 
Kuok comes to MEC from a role as Global Managing Partner for McCann Worldgroup, leading media worldwide for the Cathay Pacific Central Team. Prior to that she was General Manager & Regional Director at Starcom Mediavest Group looking after clients such as Mannings, Mead Johnson's, P&G, Richemont, Samsung and WWF. Not a stranger to GroupM, Kuok worked for Mindshare for 6 years, most recently as a partner in client leadership, with clients HSBC, Hong Kong Disneyland, Lane Crawford, Prada and Prudential Insurance amongst others. Her media career spans over 20 years, with experience leading business teams in China.
 
image001.jpgAdstream has announced the appointment of Peter Miller (left), previously managing director of Australia and New Zealand, to the newly created role of executive director - global market strategy.
 
Over the past year Adstream has expanded its global footprint significantly. According to Gerry Sutton, global CEO of Adstream, the appointment of Miller to this new global role underlines Adstream's intention to be a progressive global company balanced with strong regional leadership and focus.
Best-Mario-Game-Ever.jpgBy Simon Veksner
Creative Partner, DDB Sydney

This is the time of year when the predictions for the future of advertising are published.

Words like integration, big data, and real-time marketing are bandied about, and it all sounds horribly serious.

Yes, advertising is a business - a serious and important one, with high stakes. READ ON...
Superstar-1.jpgTo relaunch the iconic adidas Superstar and re-establish its cultural relevance, the brand, via agency Johannes Leonardo, New York, decided to question what it means to be a superstar in today's world using the likes of Pharrell Williams, David Beckham and Rita Ora.

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Garbage Man.jpgAnother heart-warming story from Ogilvy & Mather Bangkok for Thai Life Insurance. The agency has a long history of touching and award-winning work on this account and this latest commercial is no different.

A young boy is asked to create a "Super Hero" for a class assignment. The boy draws "Garbage Man" and the teacher tries to understand why.

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AdoptAMother.jpgTCP-TBWA\ Indonesia recently launched a new initiative, #AdoptAMother, in conjunction with Indonesia's Women Appreciation Day. The initiative aims to draw attention to the growing number of Indonesia's elderly mothers abandoned in aged care facilities by their families.

According to Indonesia's Agency of Social Welfare Coordination (BK3S), seven out of ten nursing home residents are widowed mothers who have been virtually abandoned by their adult children.

Ronald Ng heads to the US to start new gig

Ronald Ng.jpgFormer BBDO Proximity Singapore chief creative officer Ronald Ng has this week relocated to New York and immediately starts his new gig next week.

Ng resigned from BBDO Proximity Singapore in early December last year wanting to spread his wings and test himself outside of the BBDO network, where he has spent the last decade. His desire was to return to work in the United States, where he had previously spent two years as an ECD with BBDO's New York office.

Ng's new role is a big one - Chief Creative Officer of DigitasLBi North America - where he will head the creative output of their six US offices (New York, Chicago, Boston, San Francisco, Detroit and Atlanta). DigitasLBi has 40 offices worldwide and has a total staff of more than 2,500 across their six North American agencies. More information on the job after CB Asia speaks to Ronald next week.

What will be the Top 10 Tech Trends in 2015?

INTERNET-of-THINGS.jpg2014 was a big year for technology and digital marketing and 2015 will be no different. Here's what Daniel Christos, technical director and partner at Sydney-based digital creative studio Cypha, feels are the top 10 digital trends to watch in 2015.

1.  The Internet of things  The Internet of things began to take shape last year as more and more companies were experimenting with connected devices. This year we will see a move away from the kick starter type projects for early adopters and move into more everyday consumer products providing real world, valuable solutions.
FABULOUS FOUR 2015.jpg33 aspiring directors and assistant directors from seven different cities around the region are in the running to become this year's AdFest "Fabulous Four 2015".
 
Fabulous Four is a visionary launch pad run annually by AdFest, which is designed to give exposure to up-and-coming directors.
 
Every year, new directors and assistant directors can submit a five-minute short film script inspired by the theme of AdFest. This year's theme is 'Be Bad' - a provocative theme, which inspired 33 directors from the Asia Pacific and Middle East to conceive short film scripts in the hopes of becoming this year's Fabulous Four.
 
Scripts were submitted from Bangkok, Dhaka, Fukuoka, Kuala Lumpur, Manila, Mumbai and Tokyo.
OMO_tet.jpgOMO_tet2.jpgLowe Singapore and Unilever brand OMO are releasing a reunion-focused campaign for Vietnamese Lunar New Year (Tet). The campaign, titled Coming Home, features an activation, which will give 5000 Vietnamese people a return ticket to their hometown for the Festival. The activation requires no purchase and will run alongside outdoor and TVC, which release early 2015 and intensify in the run-up to Lunar New Year on 19 February.
 
The campaign targets Tet's strong tradition of family togetherness. Lowe used the insight that today many people migrate from rural areas to eke a living in the cities. For some, cost of travel to reunite with a family many miles away can be prohibitive, resulting in separation over years, even for the special New Year season.

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2GO Group appoints Y&R | LabStore Philippines

2GO.jpgY&R | LabStore Philippines has been appointed to the 2GO Group creative duties. 2GO Group is the Philippines' oldest, largest, and premier logistics provider and the appointment covers all of 2GO's brands, including 2GO Travel, 2GO Express, 2GO Freight, and 2GO Logistics.

"We have always believed that the breadth of 2GO Group's experience, our legacy, and our unparalleled service speak volumes about our commitment to providing end-to-end logistics services for Filipinos - whether for personal, travel, or business use. This partnership with Y&R | LabStore allows the group and our other brands to speak in a unified voice that cuts across all our services. It's an exciting time to be a world-class Filipino brand that has a global footprint, and we have finally found an agency that was prepared for the creative undertaking," says Stephen Rey Tagud, VP/Passage Business Commercial officer, 2GO.

Grey Group India hires human resources head

Shilpa Chitre.jpgGrey Group India has hired Shilpa Chitre as the new Head of Human Resources.

Chitre (pictured) brings with her 18 years of experience across key HR areas including competency systems, talent acquisition & retention, performance management, strategic organizational policies and training.

She has worked in the HR Departments of several advertising agencies and corporate houses, actively partnering senior management. Till recently, Chitre was with Reliance Industries Ltd as Vice President of Human Resources.

Prior to this, she worked at KPIT Cummins Infosytems Limited, Everest Brand Solutions, Percept H, Leo Burnett India and Rediffusion-DY&R.
Samsung_Selfie_1.jpgCheil Worldwide's latest "Q & A" campaign for Samsung Galaxy A5 showcases young users taking selfies. The campaign uses the universal insight that smartphones are no longer just a tool that helps us communicate - it's a utility that we use on a daily basis to express ourselves.

With the youth generation, their attachment to these devices is so deep that their social status often depends on interactions occurring across social media channels. For them, staying digitally connected with friends and families, and being able to express their true self are important values they care about.

The three 30 second films take a Q & A approach based on the concept where the youth are met with questions on what they are doing in life. The answer to those questions is met by empowering these young users - that the answers are within themselves.

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NewcastleBrownAle_Chores.jpgA certain snack chip brand asked fans to make ads for a shot at free airtime. So Newcastle Brown Ale and Droga5, New York made a beer ad disguised as a chip ad.

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Choi joins Social@Ogilvy Hong Kong as GM

Samson_Choi.jpgSocial@Ogilvy has a new general manager in Hong Kong with Samson Choi joining in the role. Choi's remit will include expanding on service offerings as well as driving social marketing activities on client accounts.

Choi (left) was formally Director of Integration at Leo Burnett where he developed their digital capabilities and orchestrated the agency's digital integration with ATL and shopper marketing.

During his tenure he leveraged on the famous Nov 11 "Single's day" phenomenon in mainland China and directed the "National Journey of Love" campaign for Rejoice, which became P&G's largest social-driven campaign to date in China in terms of participations.
justin_billingsley.jpgSaatchi & Saatchi Worldwide has promoted Justin Billingsley, the chief operating officer of EMEA, to the newly created role of CEO of Dynamic Markets.

The change is the first reorganisation to the network to be instigated by recently appointed Worldwide CEO Robert Senior.

Saatchi & Saatchi's former regional operating structure has been replaced by two market clusters, which have been designed to meet global client needs and encourage stronger peer relationships between offices.

The roles of EMEA and APAC CEO, formerly held by Robert Senior and Chris Foster, now Saatchi & Saatchi Worldwide COO, will not be replaced.

Instead, the CEOs of established markets including New York, the UK, Germany, Italy, China and Australia will report to Singapore-based Chris Foster (pictured below), while the CEOs of the remaining markets pinpointed as emerging growth opportunities will report to Justin Billingsley (pictured). Justin will also lead a network focus on M&A going forward.
LAMB-RICHIE.jpgFor all the Australian expats out there! Legendary Australian cricketer and commentator Richie Benaud has enlisted the help of Lambassador Sam Kekovich and a plethora of national icons from through the ages to encourage Aussies to get together over lamb on Australia Day.

In the annual Australia Day lamb commercial, directed by Australian director Tom Noakes - who was a finalist in the Doritos 'Crash The Super Bowl' competition last year - Benaud captures the spirit of our national day by doing what we believe every Aussie should be doing on Australia Day; organising a big lamb BBQ and a game of backyard cricket.

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PURSUIT-OF-HAPPINESS.jpgYoung people have a fundamentally different approach to achieving happiness compared to previous generations, which has profound implications for brand marketing. This is the key finding of ZenithOptimedia's latest global consumer insight study: The Pursuit of Happiness.

In its qualitative and quantitative study of the lives of Millennials - consumers aged 18 to 34 - ZenithOptimedia found that this generation shuns the 'free spirit' goals of the Baby Boomers and the consumerist desires of the young in the 80s and 90s, and has a completely different understanding of what constitutes adulthood.

Achieving happiness is a life goal that unites all of us, so ZenithOptimedia looked at the generation that is most focused on personal happiness to understand the role that brands can play in helping young people lead happy and fulfilled lives. In order to do this, ZenithOptimedia spoke with over 6000 Millennials across 10 key countries around the world, via online surveys and an online portal that garnered the views of ZenithOptimedia's own Millennial employees.
Vinod Eshwer_Neel Roy Cruz.jpgOrchard Advertising India has strengthened its creative team with the appointment of Vinod Eshwer and Neel Roy Cruz as Executive Creative Directors based at its Bangalore office. The duo join from McCann Bangalore and will report to Leo Burnett India CCO RajDeepak Das. Orchard is part of the Leo Burnett Group (TLG) in India.
CharlesCadell.jpgThe Promo Lotus and Effective Lotus juries at AdFest will be chaired by Charles Cadell, Regional President of McCann Worldgroup Asia Pacific.
 
Based in Singapore with experience all over Asia, Cadell (left) oversees around 3,800 employees at McCann Worldgroup offices across some 20 markets.
 
"It is an honour to be judging AdFest's Effective Lotus category given the critical importance of these awards to the ongoing relevance and success of our industry," says Cadell.
 
"Both my fellow judges and I will be seeking big work that clearly and demonstrably proves significant success behind clients' business through innovation and creativity. AdFest is the early barometer to judge the calibre of our industry's work in the Asia Pacific Awards season so I am looking forward to what we will see that can go on to represent Asia to the world."
mec_logo.jpgMEC Singapore has been appointed to manage "Singapore: Inside Out" on behalf of the Singapore Tourism Board. "Singapore: Inside Out" is the Board's international programme to celebrate Singapore's 50th year of independence in 2015. It will be a travelling showcase that presents cross-disciplinary works of local talents across a spectrum of the creative industries and disciplines, such as architecture, design, fashion, film, food & beverage, music, and literary, performing and visual arts.

Edelman will partner MEC on public engagement initiatives for these exciting events.
 
Levi's_CNY_1.jpgFCB Shanghai and Levi's have launched a new "Live in Levis" campaign in Greater China to coincide with Chinese New Year.

The brand wants to inspire consumers to live in the moment and appeal to the Chinese passion for life and self-expression, derived from the insight that young people spend the New Year by staying at home rather than going out to explore.

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Norman Tan JWT.jpgWherever Norman Tan moves, awards seem to follow. But which award means the most to this year's AdFest Outdoor and Press jury President? The answer might surprise you.

You are overseeing the Outdoor and Press jury at AdFest 2015. But some people say in a digital world, "press is dead". Is it?
I agree with having more choices in communications medium these days. People use less press. But that doesn't means press is dead. To me, press is the most basic, unique and yet challenging medium to express a concept with the beauty of copywriting and art direction.
Caroline Jung.jpgThe Sweet Shop has appointed Caroline Jung as Marketing Producer to join their international team. Boasting a wealth of experience in media, advertising, festival management and international PR, Jung will help The Sweet Shop expand their presence in Asian markets.

On her appointment Jung (pictured) said, "I've admired The Sweet Shop for a long time and I feel honored to be working alongside their team now. I am very excited for this opportunity and am looking forward to creating new collaborations for The Sweet Shop and developing their growing presence throughout Asia."

A graduate of Dong-A University in her hometown of Busan, South Korea, Jung's first taste of international marketing came during her time at EIQA Ltd in Dublin. From there she took her skills back to her hometown where she served the Busan Metropolitan City Government as their publicist, planning and producing both domestic and international campaigns across all branches of media including print, broadcast and social. Her marketing concepts have been instrumental in helping Busan bolster its visibility and establish its current position as a global cultural leader. Jung's passion and tireless efforts behind the scenes have helped Busan earn the coveted title of "Best City for Communication" across South Korea in 2011, 2012, and 2013.
Donation Bottle.jpgDentsu Inc Japan has developed a campaign to solve global issues by taking action with Mainichi Newspapers.

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Lotta Malm Hallqvist.jpgCheil Worldwide has appointed Lotta Malm Hallqvist as its first Global Chief Growth Officer. Malm Hallqvist joins from McCann Worldgroup where she was Executive Vice President and Global Chief Growth Officer.
 
Malm Hallqvist, who remains based in London, will lead Cheil's international growth and new business drive. She will report to Michael Kim, Cheil Worldwide's Global Chief Operating Officer.
 
The appointment to the newly created role is part of Cheil's push to boost global growth and business development.
 
Malm Hallqvist, who founded two start-ups in her early career, was Global Chief Growth Officer at McCann for almost four years, based in London. She has worked with the McCann network for close to 15 years.
B&B01.jpgIt's not often that a hair care brand chooses to take the social path when endorsing its proposition to the people at large. In a gesture that aims to salute the undying spirit of fighters from cancer, Dabur Vatika has launched an emotional ad campaign for this natural hair care brand. Titled #BraveandBeautiful, the campaign has been created by Linen Lintas India. It takes a peek into the life of a cancer survivor and the many odds that the person is faced with during this trying phase of their journey.

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Julien Courant.jpgIn response to growing market demand, Edelman Indonesia has beefed up its integrated creative, brand PR and digital offering with the appointment of Julien Courant as managing director of the firm's integrated Consumer Marketing and Digital practices. Courant joins Edelman with 15 years of experience in the advertising industry. The hire reflects Edelman's evolution toward communications marketing, with more clients demanding combined creative, social and digital services, alongside the firm's core services in PR and Public Affairs.

Courant (pictured) will report to Edelman Indonesia CEO Stephen Lock. Lock said, "Over the last couple of years, Edelman Indonesia has worked with clients to integrate research, planning, creative content, digital production and social media into single, joined-up campaigns. We are finding that clients want more than traditional PR and media relations services. The Indonesian market is growing rapidly and is becoming more sophisticated. It is not just about combining earned media with social and digital. We are increasingly using paid media as rocket fuel for earned.
CB-BESTADS-ASIA-CHART.jpgThe CB App is in the Top Business Apps Charts on iTunes in 10 countries and is currently #7 in Australia, #102 in New Zealand, #171 in Singapore and #191 in Malaysia.

The Campaign Brief App includes CB Asia, CB Australia and CB New Zealand - all on the one app.

The Bestads App - which gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com - is in the Top Business Apps Chart in more than 40 countries and is currently #13 in Australia, #66 in New Zealand, #101 in Indonesia, #113 in Hong Kong, #127 in Singapore, #130 in Republic of Korea, #133 in Thailand, #136 in the Philippines, #137 in Malaysia, #166 in UAE and #198 in India.

DOWNLOAD THE CAMPAIGN BRIEF iPHONE APP or search on iTunes.
DOWNLOAD THE CAMPAIGN BRIEF ANDROID APP or search on Google Play

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Bestads-COUNTRY-2014.jpgThe USA, UK, Brazil, Australia and France are the top five countries in the 2014 Bestads Rankings.

The USA was a clear leader in 2014, with 261 points, followed by the UK on 227 points, Brazil on 145,  Australia on 99 and France on 79 points.

Canada was placed 6th with 65 points, followed by Germany in 7th spot (61 points), New Zealand in 8th spot (59 points), South Africa in 9th (55 points) and Netherlands in 10th spot (43 points).

Japan led the Asian region, placed #14, followed by Thailand in 15th spot, Singapore in 17th spot, UAE at #21, China at #25, India and Malaysia at equal #27, Indonesia at #33, Hong Kong at #35, Sri Lanka at #38 and the Philippines at #40.

The USA is the All-Time leading country over the last decade, with 2120 points, 17 points ahead of the UK on 2003 points. Australia is placed 3rd on 1347 points, New Zealand fourth on 807 points and France fifth on 716 points.

The top 10 advertising agencies in the world in 2014 were:
1. Wieden + Kennedy, Portland (37 points),
2. AMV BBDO, London (24)
3. adam&eveDDB, London (23)
4. Droga5, New York (21)
5. Y&R, Sao Paulo (20)
6. BBDO New York (18)
6. BBH London (18)
8. Grey, London (15)
8. Mother, London (15)
10. Jung von Matt, Hamburg (14)
10. Wieden + Kennedy, New York (14)
calvin-klein-jeans-s15-m+w_ph_mert+marcus_sp03.jpgGlobal superstar Justin Bieber will be featured alongside Dutch supermodel Lara Stone in the Spring 2015 Calvin Klein Jeans and Calvin Klein Underwear global multi-media advertising campaign, announced today in New York.

Shot by fashion photographers Mert Alas & Marcus Piggott in New York City, the brand's latest campaign features Bieber with Stone in key jeans and underwear styles of the season, furthering the iconic brands' longstanding legacy of bringing fashion and music together.

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KOENIG+KRONE.jpgAustralian Ad industry veteran Gawen Rudder reveals why most great creatives come in pairs

Bet you can't remember the name of the guy who won the marathon at the Commonwealth Games back in July. Give up? His name is Michael Shelley, an unlikely and slightly built athlete from the Gold Coast. According to media reports he is something of a loner, preferring to pound the pavements solo rather than pacing with a partner.

Back in 1965 a lonely junior copywriter by the name of Charles Saatchi - after being rejected by J. Walter Thompson, Young & Rubicam, Ogilvy & Mather and every other agency he could think of - scored an interview at a now-forgotten but then-respected agency named Benton & Bowles in fashionable Knightsbridge. He got the job and was partnered with a young trainee by the name of John Hegarty.
snehasis bose, L&K S&S.jpgSnehasis Bose has joined L&K Saatchi & Saatchi as Senior Vice President, Planning, operating from the Delhi office.

Commenting on the appointment, Sandhya Srinivasan, Chief Strategy Officer & Managing Partner L&K Saatchi & Saatchi said, "We have been looking forward to strengthening our core competence, the strategic and knowledge discipline at L&K Saatchi & Saatchi. Snehasis fits in snugly to our culture which marries creative planning with business results. As the Head of Planning in our Delhi office he will not just drive the growth for brands and businesses there but also lead some inspiring initiatives that are national. We are really delighted have him on board to continue building our desire to stay audacious."
KFC - EXO 2.jpgPixelBox Asia recently finished post production and VFX supervision on the latest KFC campaign featuring EXO, Asia's biggest boy band.

The shoot took place in Seoul and Shanghai which provided many challenges to overcome.

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Nescafe.jpgWell known for its strong, black iced coffee, Nescafe Café Viet wanted to engage its loyal fan base in a coffee conversation surrounding its iced milk coffee known locally as "Café Sua Da". Through a series of interactive videos, Nescafe Café Viet set out to challenge notions of Nescafe Café Sua Da being a less powerful sibling to its flagship black variant with the message that Café Viet's Café Sua Da is "Stronger than you think".

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Alex Runne2.jpgIn line with the recent global appointment of Ben Richards as Worldwide Chief Strategy Officer (CSO), Ogilvy & Mather China has appointed Alex Runne as its first CSO to drive transformation for the group and its clients. In this new role Runne will focus on uniting Ogilvy Group's strategic offerings to create innovative and holistic client solutions. Based in Shanghai, where he will focus his initial work, Runne (pictured) will also continue to develop the overall strategic and digital offerings of O&M Group.

"I'm very excited to have Alex join us as we marshal changes in our own agenda," said Debby Cheung, President of Ogilvy & Mather Shanghai. "He has a fantastic background that encompasses traditional brand planning, brand innovation and strategy experience. This will allow him to further develop our strategic offering and become deeply involved in driving transformation and innovation for some of our largest clients."
Manish.jpgAfter a systematic multi-agency pitch process, online apparel retailer, Vox Pop Clothing has appointed Scarecrow Communications India as its creative agency. Vox Pop was started by Siddharth Taparia, a graduate of Harvard, who was previously executive director and business head of licensing business for The Walt Disney Company.
 
Vox Pop Clothing has licensing agreements with Marvel and Walt Disney including Superman, Batman, Game of Thrones, Dexter and Star Trek. At present, all the merchandise available on the site is purely apparel, however, going forward there are plans to introduce flipflops, boxer shots, iPad covers, iPhone cases and other accessories. The fast growing brand uses TOI print, digital and strategic OOH in its communication mix.

FANPAGE.jpgDomestic abuse is a serious problem in every country, but in Italy it's been referred to as "the most pervasive form of violence."

In an emotional PSA on domestic violence made by online Italian newspaper Fanpage.it, we're introduced to a group of boys. When they meet a pretty girl named Martina on-camera, they're noticeably enamored.

An interviewer first asks the boys to reveal what they like about Martina (her eyes, her hands) before telling them to caress her (gentle touching on the arm and face) and make funny faces at her. But then, they're told to "slap her. Hard." Needless to say, the boys' responses are remarkable and will bring tears to your eyes.

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VirginAtlantic.jpgVirgin Atlantic is encouraging travellers to follow their dreams and inspirations and "Let it Fly" this January with the launch of its new global brand proposition. The new campaign, created by adam&eveDDB London takes the airline in a new direction with a focus on its customers, encouraging them to "Let it Fly".

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Venus Stills.jpgSvetlana stills.jpgNew Zealand bank ASB, via agency Saatchi & Saatchi Auckland, is celebrating its love of tennis by finding the best ball boys in the world for the ASB Classic international tennis tournament in Auckland.

And who loves tennis balls more than Venus Williams? The answer may surprise you. Venus Williams takes on Svetlana Kuznetsova in an exhibition match like no other, ably assisted by three of the world's biggest tennis (ball) fans: Oscar, Ted and Super Teddy.

Says Saatchi & Saatchi ECD Corey Chalmers: "Dogs, tennis balls and global tennis stars. Surprisingly, a combination that hasn't been put together before, something that Venus herself commented on when the dogs came out. Naturally we had a lot of fun making this and having Venus and Svetlana involved was a wonderful bonus for ASB and ourselves. We hope people will love this simple, charming idea as much as we do."

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DORITOS-HELP.jpgDORITOS-HELP-2.jpgAdweek's Tim Nudd points out the plot of Jason Johnson's 'Trouble in the Back Seat' - one of the ten finalists in the 2015 Doritos 'Crash the Super Bowl' competition - is very similar to that of 'Drama Queen', a well-known ad from director Rogier Hesp that won the Young Director Award at Cannes in 2010. READ THE FULL STORY HERE
Chow Kok Keong.jpgChow Kok Keong has been promoted as the Executive Creative Director of Dentsu Utama Malaysia. Previously he filled the Creative Director role.  

A proven award winner with 20 years experience, Chow Kok Keong (left) will play a key role in raising the standard of creative output, be in charge of the creative department and continue to push the creative reputation of the agency.

"Kok Keong's creative energy and thinking has been an asset to our agency, our clients and our office. His unique ability to combine creativity and business insights has resulted in better campaigns and ultimately to produce better results for our clients. We look forward to his continued impact as he takes our creative community to a new level," said En. Omar Shaari, Chief Executive Officer of Dentsu Utama Sdn Bhd.
James Greet.jpgAustralia: Only 18 months since being appointed Ikon CEO Aust/NZ James Greet has resigned and is leaving the company to pursue other opportunities.
 
As a result of Greet's resignation, STW has restructured Ikon's management model. Each office will now be headed by a managing partner who will report directly to STW CEO Mike Connaghan.
 
The newly appointed managing partners are: Lesley Edwards, managing partner, Ikon Brisbane; Sharon Cookson, managing partner, Ikon Melbourne; Pat Crowley, managing partner, Ikon Sydney; and Emma Bolser, managing partner, Ikon NZ.
 
Says Connaghan: "The guys running each office are the best in the business. Melbourne, New Zealand and in particular Brisbane have all had great years. Sydney under Pat's leadership took on all comers and retained the CBA. Ikon is in great shape, and with this leadership group are set for a great 2015.

"Ikon is in excellent shape, with an enviable client roster and is well known for its absolute passion for driving outstanding client results."
sichuanpicture.jpgLast year, the LongXi Creative Awards final judging took place in Jilin County, Changchun of Northeast China. Though freezing outdoors, at -27°C to be precise, the juries relaxed and soaked in hot springs while admiring the imperial ambience of the majestic area.

This year, LongXi and its judges will journey to the exotic western region of Xuan Han, Dazhoou City of Sichuan Province. This region is world renowned for its unique spices and scrumptious cuisines.

The 2014 LongXi Creative Awards is divided into 12 categories, including broadcast, print, outdoor, design, social engagement, Chinese brilliance, direct, mobile, interactive, brand entertainment, best use of celebrity and craft. While the judging panel is divided into 2 main groups: ATL and Digital.

The 2014 LongXi Creative Awards will take place from January 16-20th, 2015 at Dazhou City in Da Xuan Han County of Sichuan Province. Xuan Han, located northeast of the Sichuan Basin and south of Daba Shan, is a known battlefield during the Shu Kingdom while serving as a military base during the Chuan-Shan Revolution and for the Red Army.
Lia Dispencers.jpgNothing says Christmas more than the all too familiar notes of "Jingle Bells", and this Christmas Webchutney Gurgaon India decided to take this old school carol, and turn it into something unique for their client, Lia, a brand of aroma products.

Named The HoHoHo, the project is Lia's joyous way of wishing everyone a Merry Christmas, and to have the brand firmly placed in the context of festivities. With the HoHoHo, people get to enjoy a traditional Christmas carol in an entirely new form; they get to hear it straight from the automatic fragrance dispensers.

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Aman Mannan.jpgLeo Burnett India has appointed Aman Mannan as Group Executive Creative Director. Mannan will be based at Leo Burnett's head office in Mumbai and will work closely with Chief Creative Officer RajDeepak Das towards creating work that strongly reflects the agency‟s HumanKind philosophy.

Speaking on Mannan's appointment Das said, "I am really excited about Aman joining us as this further strengthens our creative team that is not only young but also extremely talented. Aman brings with him a lot of positive energy and newer storytelling ways that will help us find the right solutions to our clients‟ problems."

Mannan commented on his appointment, "This really is an exciting time to be part of Leo Burnett India. I look forward to working with both RajDeepak and Saurabh to create a wave of new age integrated work."
Manish & Raghu_Scarecrow.jpgOnline grocery retailer, Localbanya.com has appointed Scarecrow Communications as its creative agency. The account moved after a 2 month long multi-agency pitch.

Localbanya was founded by Karan Mehrotra, Amit Naik and Rashi Choudhary. It aims to combine the warmth and familiarity of a local grocery store with the convenience and competitive pricing of an e-commerce market place. LocalBanya.com has raised its first level of funding from the Karmvir Avant Group and BCCL's Springboard fund. Currently Localbanya delivers within Mumbai up to Vashi, Thane and Borivali but has plans to expand to 8-10 cities within 2-3 years.
Missed Connection VH1 Still 2.jpgUS Cable network VH1, via LA-based creative agency Mistress, has released an original video about a real-life New Yorker who is given a second chance to go back and reconnect romantically with a brief encounter in the big city.

The video, which is on the VH1 YouTube channel, promotes the January 7 premiere of Hindsight, VH1's original, new series about what happens when a woman is given a chance to go back in time and change her life, starting on the eve of her first wedding in 1995.

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Look at me_logo2_mom_son.jpgCheil Worldwide South Korea and Samsung have launched a new application "Look at Me" which is designed to help autistic children to communicate with others.

Children with autism usually do not make and sustain eye contact with others, but they like to interact with smart devices. Based on this finding, Cheil Worldwide collaborated with researchers and doctors from Seoul National University and Yonsei University, both based in South Korea, to develop the app. Using the smart devices' camera features, children can learn to read a person's mood, remember faces and take photos while displaying a range of emotions. After 8 weeks of testing, it turned out that 60% of the tested children showed improvement in making eye contact and identifying emotional expressions.

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DORITOS-MAN-CHILD.jpgFinalists from Australia, Canada, the United Kingdom, and the United States vie for a US$1 million Grand Prize and a dream job with Universal Pictures

Doritos has unveiled the 10 consumer created advertisements that have been selected as finalists for the annual "Crash the Super Bowl" contest. PepsiCo's popular snack brand has presented some of the most talked-about Super Bowl commercials of all time and for the ninth consecutive year, the brand will turn over the global stage to two bold fans who have created homemade Doritos advertisements. For the second year in a row, Doritos has opened up the competition to fans around the world and this year's finalists include a record four advertisements from outside of The United States, including 'Doritos Manchild', created by filmmaker Armand de Saint-Salvy from Australia.
ANZ-DOKOVICH.jpgANZ has launched a new marketing campaign across the Asia-Pacific region which coincides with its sixth-year of sponsorship of the Australian Open and third-year of sponsorship of the Shanghai Rolex Masters.

The new campaign 'Your Game, Your Way', created by specialist sports agency Octagon, Singapore (together with Australia), is about creating your own unique path to success, whatever your skills or situation and will be headlined by world number one tennis player Novak Djokovic who exemplifies playing to your own strengths, your own way.

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Airbus.jpgPublicis Thailand has been appointed to the Airbus Group regional account following a pitch, which involved several other Thailand based network agencies.

Airbus Group is a world leader and pioneer in aeronautics, space and defence-related services and maintains its regional headquarters in Thailand.

How to win every argument you will have in 2015

Veksner-break-balls-pic.jpgBy Simon Veksner
Creative Director, DDB Sydney


Ad folk are a passionate bunch of people, working in an industry that is rife with subjectivity.
 
Result: lots of arguments.
 
So, here's how you can win them. Or at least more of them.

First of all, you need to stop thinking like a Creative.  READ ON...
Samsung_StartAmazing.jpgThe latest "Start Amazing" campaign from Samsung is not about a string of products. Rather, it is about its brand commitment to help people realize their potential and dream using its innovative technology.

Samsung's global "Start Amazing" campaign is set out to invest in the potential of inspiring individuals, with the help of its high tech resources. Samsung focuses on providing 'dreamers' with the chance to realize their potential by introducing them to renowned mentors, offering startup funding and presenting the right products.

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Parag Desai ED.jpgAfter a multi-agency pitch, Scarecrow Communications India has been awarded the creative mandate for the Wagh Bakri Tea portfolio, which includes the flagship brand Wagh Bakri Tea and Good Morning Premium Tea. The creative duties will be handled by the Mumbai office.

It's a significant move, considering the fact that Wagh Bakri had not changed their agency in 10  long years. Triton Communications was the previous incumbent agency.  

Reacting to this win Manish Bhatt, Founder Director of Scarecrow Communications said "Wagh Bakri isn't just any brand it's a 122 year old tea brand. And had a special connection with Mahatma Gandhi. It has been a part of the lives of Indians for over three generations. And it is a special feeling to be associated with such a heritage brand.
Mirinda.jpgLunar New Year is the most important vacation period in the Chinese calendar. Mirinda created a joint promotion with one of the largest travel portals in China, LY.com, to offer free tickets to tourist attractions when one buys a bottle of Mirinda and scans a QR code. Agency: Civilization Shanghai.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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