Simon Veksner: In praise of banner ads
December 8 2014, 7:20 am | | No Comments
By Simon Veksner
Creative Partner, DDB Sydney
There was a bit of a hoo-ha last week, when Google announced that 56.1% of all paid-for display ads never actually appeared on anyone’s screen.
“Google admits that advertisers wasted their money on more than half of internet ads,” was the view of a typical commentator. READ MORE…