Simon Veksner: Enter the weasel

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weasel-istock_000000000222xsmall.jpgBy Simon Veksner

Creative Partner, DDB Sydney

The general public seems to believe that advertising is mostly lies.

That is not the case. In fact we operate under stringent requirements to be “legal, decent, truthful and honest.”

However, we are very often guilty of employing ‘weasel words’, a phrase I generally shorten to just ‘weasels’. READ ON…