Qantas welcomes home Charlotte in the second spot in a series directed by Exit’s Mark Molloy
This Sunday Qantas will unveil the next installment in its ‘Feels Like Home’ campaign which launched on November 7 via Lawrence Creative Strategy, Sydney.
This is the third advertisement to go live since the campaign launch on 7th November and the second in the series of five 60 second TVCs that focuses on the real reunion stories of five Australians travelling home. This was again directed by Exit Films’ Mark Molloy.
Sunday night’s 60 sec TVC tells the ‘LA’ story. The advertisement features Charlotte (7yrs) who has been holidaying with her grandparents in Los Angeles. Charlotte is excited to be travelling on her own, but is also really pleased to be coming home to Brisbane be with her mum and dad.
The TVC will go live on Qantas’ digital channels on the morning of Sunday 7th December and will launch across Free to Air and Pay TV channels on the same day during evening primetime viewing.
Since the launch of the ‘Feels Like Home’ campaign on the 7th November, the two minute TVC featuring the montage of all five reunion stories has achieved 1.6 million views across Qantas’ digital channels; Qantas.com, Twitter, Facebook, YouTube and LinkedIn.
Creative Agency: Lawrence Creative Strategy
Executive Creative Director & Copywriter: Neil Lawrence
Creative Directors: Chris Mitchell, Geoff Corbett
Client Service Directors: Tanya Jones, Fleur Marks
Agency Producer: George Saada
Production: Exit Films
Director: Mark Malloy
Producer: Martin Box
DoP: Chayse Irwin
Editors: The Editors: Stewart Reeves, Peter Barton, Dave Lawrence
Post Production: Alt VFX
Colourist: Ben Eagleton
Music: Mark Rivett, Ramesh Sathiah @ Song Zu
Composer: Randy Newman
Vocal Artist: Martha Marlow