DiGi and Naga DDB go out in the streets with ‘We Are Family’ on Malaysia’s National Day

Malaysians have the distinct habit of referring to each other as family members regardless of race and background – Uncle, Auntie, Macha, Aneh, Abang, Kakak.

Naga DDB Malaysia decided to celebrate this insight with the idea “We Are Family” for DiGi Telecommunications on Malaysia’s National Day.

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